Tseapreso. vLink Wisdom Social Community. How the Fortune 500 Use Social Media to Grow Sales and Revenue. Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response.
He is also the co-author of How to Make Money with Social Media, now available at fine bookstores (and a few not-so-fine bookstores) everywhere. Given the hundreds of social media tools available, and the thousands of different ways to use them in business, you'd think that getting Fortune 500 companies on board would be a complex and daunting task. But it’s not. The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. These five social approaches, though different in many respects, all have one thing in common: Each of the Fortune 500 use them to generate a profit. In order to make money with social media, you have to set up your campaigns to be measured. 1. Some companies use social media strictly as a branding tool. Take Toyota as an example. 2. e-Commerce That’s $25,000 in revenue just for sending out a tweet. Home Depot’s Big Bet: Participation is Marketing. You’ve heard me rail about the fact that advertising agencies do a brilliant job of creating campaigns that drive clicks, but too often fail to develop long-term relationships between brands and consumers.
You may have even heard me audibly cringe when I learn about “top Social Media campaigns” that measure hype and sex appeal rather than impact and participation. How do you create a communications program that combines the best aspects of the sexiest advertising campaigns with the consistent, contextual, respectful and relevant gruntwork embodied by relationship management, a.k.a. public relations? Home Depot (HD) seems to have figured it out. Last week the hardware retailing giant rolled out Home Depot’s How-To Community, which connects Do-It-Yourselfers of all skill levels in one place on the Web. So, you have a question about how-to prep a room for a new paint job? Now – think back to the Old Spice campaign. Participation is marketing. Redefining Viral Marketing. InShare2 In September 2008 at Web 2.0 Expo in New York, I shared something that many, to this day, believe to the contrary, “There is no such thing as viral marketing.”
The declaration was empathetic in its direction to those marketers who have been on the receiving end of directives instructing them to create and unleash viral content. In parallel, the statement was aimed at those decision makers who assign such projects. Content, no matter how brilliant, creative, abstract, or controversial, is not inherently viral. Yet, we’re asked repeatedly to create viral videos, posts, and other social objects that will trigger an endless array of retweets, pages and profiles that immediately attract fans and followers accompanied by a deafening wall of sound propelled by word of mouth. Content doesn’t make something viral; people are the primary source of powering social objects across the attention nodes that connect the human network.
One Degree: 5 Signs that Your Company Isn’t Ready to Use Social Media. By Lynda Partner These 5 signs that a company isn't ready to start using social media tools come from my real-world conversations with company CEOs.
Your CEO or client says “Let’s get a blog going”. You ask who is going to blog about what. They say “Nobody has time but we can just summarize or talk about other people’s blog posts”. Your CEO or client says “Let’s get on Twitter” You say OK, what will we tweet?” Here are 5 questions to ask when they say they need to get some of that social media stuff going. What part of our corporate strategy does this contribute to? The answers to these questions will tell you 1) if you should be using social media, 2) if you are ready to use social media, and it will start you down the path to deciding what form of social media makes sense to you.
The bottom line is that social media, like all marketing programs needs a plan, a budget, and an ROI. Eight ways Twitter will change your life. It seems that everyone is atwitter about Twitter.
Yes, other microblog services with insufferably cute names, such as Pownce, Jaiku, and Plurk, are around. But Twitter has quickly become the de facto choice for creating really, really short blogs. Twitter has grown by 600 percent in the past year, according to cofounder Biz Stone. Aside from telling the world what they're doing every blessed moment, people often use Twitter to drive traffic to Web sites or to promote products and services.
But users have begun adapting it for a variety of other tasks--and before long, you too may be using it for the things in this list. 1. Forget rain-soaked reporters in flapping windbreakers. "I like to use the earthquake this summer in Southern California as an example," says Twitter's Stone. Join GigPark.