Using Stories to Persuade - John Baldoni - The Conversation. By John Baldoni | 8:30 AM March 24, 2011 If you need to make an argument about an issue about which you feel very strongly, don’t use rhetoric. Tell a story instead. For a recent example, think of how Representative Keith Ellison spoke to the press before hearings convened by Representative Peter King to investigate the radicalization of American Muslims in the United States.
After making his case about why Muslims were being unjustly singled out by the hearings, Ellison closed his statement with a story about Mohammed Salman Hamdani, a paramedic who perished on 9/11 while trying to rescue those trapped in the Twin Towers. Ellison described how some sought to tarnish Hamdani’s sacrifice by calling attention to his Islamic faith. The story, and Ellison’s emotional delivery, helped make his message powerful. Effective storytelling can serve anyone in leadership who seeks to persuade others to his or her point of view. Shaping an effective story with a point of view is a learned skill. How to Sell Products via Your Facebook Page. Ever wished you could directly sell your products and services from within Facebook?
If so, this post is for you. I decided to dig in and research the current landscape thoroughly, both to better understand the lay of the land and to save you the research hassle. It was only a matter of time before Facebook and e-commerce would converge. Until a little over a year ago, only storefronts existed on Facebook, where merchants could display and promote their products and, with “Add to cart” buttons, imply e-commerce functionality.
But when users clicked on “Add to cart, they were whisked away from Facebook to the merchant’s website where the actual shopping-cart experience occurred. Almost There: Storefronts, but Not Stores Two prominent examples of storefront-only functionality on Facebook are Threadless and Best Buy, both of which include great integration with Facebook’s social features (sharing, commenting, liking), but don’t support e-commerce transactions within Facebook. Alvenda. B2B Selling Made Absurdly Simple | BNET. Changing minds and persuasion -- How we change what others think, believe, feel and do. Six Ways to Get People to Say “Yes” — Copyblogger.