The PR Pro's Guide to Twitter. The Social PR Guide Series is supported by Mynewsdesk. Our online newsroom makes it easier to exchange news with key influencers, reach top of search engines and automatically update your social media channels. Twitter is an invaluable resource for the public relations industry. Whether your goal is to connect with reporters, improve crisis communication, find your next job, bolster professional development or offer a glimpse of a company’s inner workings -– 140 characters can go a long way.
Just look at the following examples, highlighting five rich opportunities for PR pros on Twitter. Connect with Reporters A survey conducted in the fall of 2009 found that more than half of all journalists turn to sites like Twitter for story research. Update your media lists with Twitter handles.Create private Twitter lists for each industry or client you’re working on to better monitor reporters’ tweets. Strengthen Crisis Communication Find Your Next Job Leverage Real-Time Professional Development. 9 easy steps to add Twitter to your PR mix. Digital channels can be time consuming, and it’s important for those of us in business—whose first goal is to run a profitable company to sustain our employees and our clients—to stay abreast of communication trends.
10 free online tools every PR pro should master. The tools and resources I'm about to walk you through must be part of a modern communicator's arsenal, if not today, then by the end of 2010. For some of you, these might seem basic. For others, they might be a little foreign, but no matter which camp you are in, they should be part of your daily routine ... no excuses! 1. AllTop AllTop is an incredible resource. For those who know it, you'll agree that it is an online magazine rack for some of the best blogs around. The site is broken down by subject and gives you direct access to the topics and authors of interest to you.
PR value: Not sure about which blogs are prominent in which sector? 2. This is an easy-to-use monitoring tool. PR value: It provides a quick reference of what's recently been said about your subject of interest. 3. This is a great way of seeing what's hot and trending at any particular time.The beauty of this service is that it features real-time snippets of the most shared links in relation to many subject areas. 4. 5. PR Research: Media Management Tools - PR-Hamster - All the best Public Relations tools. In the last post I talked about a simple method to get a journalists phone number. But what if you need a distribution list of hundreds of editorial contacts? Or want to know which journalists could be relevant for you in the first place? This is where a media contact database comes in. They help you find out when certain media outlets will do a special relating to your topic (the so called editorial calendar) and provide you with contact details of thousands of journalists in order to build up your own distribution lists.
You will find a comprehensive list of media relations tools for your business in our directory.What I would like to do in this post however, is present the best tools in more detail. The quality of the information, which is to say the regular updating of phone numbers and e-mails, can differ greatly per service or market. Vocus Market: GlobalEditorial contacts: 1.5 millionFeatures: press releases, extensive contact management, monitoring, media analysis Cision POINT. The New PR Gut Check. 5 Steps To Dealing with the Relentless Pace of Marketing. Recently a client admitted, “I’m exhausted.” The advent of Social Media has not only made the marketer’s role more strategic and complicated, it’s also made it much more BUSY.
Our client was waxing nostalgic for the days when “Getting Ink” was the big mark of success. Now it’s: Get inkTrack and engage influencers ranging from Scoble to a momblogger to a Facebook Group AdminEscalate customer service issues found online before they become a mess on Twitter or GoogleDevelop fresh, compelling content, every single week (or every single day!) For the Social Media outposts including the corporate blog, the YouTube Channel, the Facebook Page, the Twitter stream, LinkedIn Answers, Slideshare, etc. “There are days when I just want to chuck it all,” the marketer said. Sound familiar? The cruelest part of this story is that this client contact wasn’t even 30–years-old yet! This is a dilemma for every marketer, every PR agency, everyone. What to do? First: decide on your goals. Second: ask for help. Podcasting Lesson: Teaching Instructions and Step-By-Step Directions « The PR Post. Our social media panelists: Alisa, Bill, Kaye, Kelli, Tiffany, Barbara At the National Communication Association conference, I discussed a podcasting lesson, and Karen Russell suggested that I include the handout on my blog.
Many thanks go to Karen for summarizing our panel. You can explore the blogs of my co-panelists and follow them on Twitter here: The following discussion consists of talking points, information for structuring the podcasting lesson, an assignment, and step-by-step instructions for teaching yourself (and others) how to podcast. Ideas about podcasting expressed in this blog post come from an excellent book by Shel Holtz: Holtz, S. (with N. My class reads excerpts from this book in preparation for class (with royalties paid through our course packet service, University Readers).
Prior to the Lesson Opening Discussion Do you listen to podcasts, excluding the class preparation for today? Why or why not? Which podcast did you listen to for homework? Shared Social Media Rules. The challenge and risk of ad agencies' growth in social media. Too much has already been written about the recent Old Spice foray into social media. However, one aspect of the campaign has escaped most commentary – the firm – Wieden + Kennedy – is an ad agency. Not a PR agency, or a social media agency. An ad agency.
On Sunday, the Wall Street Journal ran an interesting story on the growing interest of ad agencies in the social media space. As they put it, “As more and more advertising dollars flow into social media, some Madison Avenue firms are seeking to grab a piece of the action.” The story cites several examples of ad agencies who are making a move to grow this side of their business. Many public relations folks have harped on the idea that PR agencies are best placed to serve clients’ social media needs because of their focus on relationships and conversations as part of their core business. Four challenges to PR firms from ad agencies Advertising agencies typically command bigger budgets for programs. Conclusion What do you think? Facebook for Public Relations.
Should you use Facebook for PR? This has been one of the more popular post suggestions from Journalistics readers. The answer really depends on your definition of “PR” specific to the question. I’m going to assume that most people are asking about using Facebook for media relations, so I’ll start there. I see Facebook as a powerful tool for promoting organizations, leading community outreach programs, or building affinity for brands – so I’ll hit on those as well. Facebook for Outbound Media Relations I tend to keep things pretty personal on my Facebook profile, so I have some bias here. Facebook is best used for media relations outreach when you have an existing (preferably personal) relationship with a journalist or blogger.
If you also have a lot of personal relationships with journalists, Facebook can be an excellent medium for brainstorming story angles with your media (or PR) friends. Facebook for Inbound Media Relations Facebook for Promoting Your Organization. 15 Ways PR Agencies Can Help Companies With Social Media. As social media has grown in acceptance within companies over the past few years, one debate never seems to go away – whether agencies should be involved in social media communications, or whether the only way to maintain an “authentic voice” is for companies to undertake it all themselves. Agencies can help Not surprisingly (given that I work for a PR agency), I sit in the camp that says that agencies have a significant role to play for many companies. For sure, companies can do some or all of these things themselves, but there’s no reason agencies can’t help without compromising the company’s efforts. Here are 15 different activities an agency can undertake – legitimately and effectively – to help companies engage in social media.
Getting started 1. One of the first steps in any communications initiative should be an online audit to both understand the current environment and to set a baseline for measuring results of future activities. 2. 3. 4. What happens when you spot an issue? 5. 6. Best PR & Marketing Companies of 2010 | Alister & Paine. How Can a Debt Relief Program Help You If you are drowning in a sea of debts that have become unmanageable, maybe it is time to think about debt consolidation. However, before you consider signing up for a debt relief program, you should weigh in the pros and cons of debt consolidation.Advantages of Debt Relief Programs.
With debt relief, you will be able to consolidate all your current debts into a single payment monthly. In addition to that, consolidating your debts will help you get a lower combined interest rate, resulting in a a low monthly payment that you are comfortable with. With debt relief, you are free to negotiate the most favorable terms and conditions with your debt relief agency. Instead of having to deal with a bunch of debtors, you only have to deal with one.Disadvantages of Debt Relief Programs.
Your credit card accounts will be closed automatically when you apply for debt consolidation. How to Get Cheap Home Loans with a Bad Credit Defining home loans. Social Media & PR Strategy in 3 Steps - Digital Public Relations + Social Media. Previously, I explored the intersection of social media and PR and explained why it is so important communications professionals leverage digital channels. In that post I touched on the following key points: Authenticity/personality – the world and web crave itIt scales – popular brands just get more popularLong-term storytelling – build a permission assetLeverage – digital PR is your social proofingIntersection with SEO – links are by-productPR has changed – pull is now more effective Next I’d like to explore a brief outline of how you can effectively use social media to accomplish your PR objectives.
I’ll run through 3 key steps as a primer, however I challenge you to consider a unique entry point for your own brand. The social web is as flexible as you want it to be, and there is no single “right answer”. The following are learnings for how you could potentially approach a social media PR strategy. 1.
Social media is more than just Twitter Own a niche across web platforms 2. 3. Ten "Must Have" Mobile Apps for PR - mediabistro.com: PRNewser. You are busy and always on the go. Your mobile device is quickly becoming your “PC.” Do these situations sound familiar? There are countless mobile applications to help PR pros be more productive, but we’ve narrowed a list down to ten “must haves.” So, as you wind down for the Thanksgiving break and — maybe — have some time to kill, make sure you check out these FREE apps. 1) Evernote — “From creating text and ink notes, to snapshots of whiteboards and wine labels, to clips of webpages, Evernote users can capture anything from their real and digital lives and find it all anytime,” reads Evernote’s description. 2) Dropbox — Never email yourself or lose a file again. 3) Ping.fm — Allows one to simultaneously update content on many social networks, including Facebook, Twitter, Blogger, WordPress and much more. 4) Tweetdeck — There are many Twitter apps out there. 6) Yelp / Urbanspoon — Both are helpful to find restaurants or coffee shops to take clients or hold meetings while on the road.
15 Ways PR Agencies Can Help Companies With Social Media. As social media has grown in acceptance within companies over the past few years, one debate never seems to go away — whether agencies should be involved in social media communications, or whether the only way to maintain an “authentic voice” is for companies to undertake it all themselves. Agencies can help Not surprisingly (given that I work for a PR agency), I sit in the camp that says that agencies have a significant role to play for many companies. For sure, companies can do some or all of these things themselves, but there's no reason agencies can't help without compromising the company's efforts. Here are 15 different activities an agency can undertake — legitimately and effectively — to help companies engage in social media. Getting started 1. One of the first steps in any communications initiative should be an online audit to both understand the current environment and to set a baseline for measuring results of future activities. 2. 3. 4.
What happens when you spot an issue? 5. 6. Twitter Tools for Community and Communications Professionals | Brian Solis - PR 2.0. InShare5 Twitter is nothing short of a phenomenon. At the very least, it connects people to each other through a rich and active exchange of ideas, thoughts, observations, and vision in one, highly conducive ecosystem (known as the Twitterverse). The social fibers that weave together this unique micromedia network is strengthened by the expertise, respect, trust, admiration, and commonalities. These fabrics bind the people who breathe life and personality into the global community as well as fueling the disparate micro communities that ultimately extend across the Long Tail.
Of all of the social tools and services that are pervasive throughout our digital society, only a select few communities can boast the pseudo fanatical conviction that Twitter‘s users unanimously possess. Twitter is quickly gaining momentum, support and market inertia and is on direct path to mainstream awareness. As of March 2009, here are the top 10 apps for Twitter (Source, TweetStats): 5 Tips for Getting More Exposure from Bloggers, Tweeters and Fans. The intersection of social media utility & interest - DaveJones.ca - Defending the term "social media" There's been some online chatter about doing away with the term "social media" and just calling it "media".
I can appreciate where this comes from. With hundres of millions collectively communicating online that new car smell has worn off for many of us. The keenest observers of this space are right to point out that this isn't a trend or a new technology--it's the new normal. From a communications consulting point-of-view, the term "social media" is still required. It's shorthand for all this web-based interaction that's filled with a gooey centre of shareable content and enveloped with a sweet coating of dialogue and served on a platter of hype and hysteria.
At the expense of clarity, the term "media" has become the shorthand for the particular ways the various communications disciplines see their involvement with it. Advertising = paid media (space you buy)PR = earned media (space you deserve)Interactive = owned media (space you create) (Note: 11 a.m. I like the term "social media". HOW TO: Use Social Media in Your PR Pitch Plan. PR Conversations » From Paul Seaman: defending public relations against social media hype…
With PR on the Rise, Here's a Refresher Course in the Basics - Advertising Age - Jonah Bloom. A shel of my former self. Corporate PR 101: A Primer for Companies Interested in Social Media.