Microphones. The Podcast Consumer 2009. This data presentation was originally delivered as a webinar in conjunction with the Association for Downloadable Media on May 21, 2009. The Podcast Consumer Revealed: 2009 is the fourth iteration of this widely-cited study of the growing audience for audio and video podcasts. Data for this research presentation is derived from the 17th Arbitron/Edison Research Internet & Multimedia Research Series, one of the longest-running and most comprehensive series of studies on consumer usage, adoption and behavior surrounding new media and technology. This presentation was given by Edison’s Vice President of Strategy and Marketing, Tom Webster, and runs approximately one hour with questions. The slides for the presentation can also be downloaded below. . * Awareness of podcasting grew from 37% of Americans to 43% * One in four Americans indicated that they have ever downloaded and watched/listened to an audio or video podcast You can watch the entire presentation below.
Small business podcasting overview | Small Business Marketing Blog from Duct Tape Marketing. The hype over this thing called podcasting tipped long ago. So much so that you either don’t hear much about it anymore in the media or you hear that it’s so last year. While it’s true, the bloom of newness is off the podcasting rose, the usefulness as a marketing tool for the small business is better than ever.
Looking at the traditional podcast format, much like a radio show hosted by a passionate host, a lot of small business folks miss the potential for their business. Let me break down what podcasting is from a marketing point of view. It’s the use of simple tools to create multi-media content, engage prospects and customers alike, and open doors to strategic partners like never before. If any of those things sound like useful objectives, then podcasting is for you.
Don’t get hung up on the radio show thing so much as on the ability to easily create great content. Here’s how I would suggest you think about podcasting. A few tools to get you started Don't miss a single word! Articles - Capturing audio for video. Audio is a very important consideration when producing video files, whether they are produced with stock in mind, or for a blockbuster.
Unfortunately audio is too often forgotten or given little priority when shooting video. No matter how dazzling the moving picture is, crappy audio will always devalue it. With the advent of iStockAudio, we thought this would be a great time to address some of the issues around recording sound for video, and set some standards that will keep our collection at the top of the stock world. First one must consider the audio source material that needs to be recorded. This is the first step in setting up your audio recording session. In this article we will be discussing how to capture three different types of audio sources. Vocal Narration On-Camera Dialogue On-Camera Environments Vocal Narration First one must consider the audio source material that needs to be recorded. Most consumer cameras do not have the ability to properly record narration. The Ears Have It: Podcasting In and Out of the Enterprise - Internet & Technology, Presentations & Slideshows, and information.
Podcast Editing. Podcasting dead or alive? TrendsSpotting marketing indicators. Podcasting, first to be discussed in 2000 (audio files encapsulated in RSS feeds)- has not turned into a mass consumer behavior, nor has it become a routine in our daily life. Around the blogsphere, I find much ambiguity over the matter. Chris brogan asks: “Think about podcasting: Where is THAT going?
If you can guess that one correctly, get back to us all. It’s been a crazy ride so far” Some say it is dying off (Alexander Wolfe, Information Week; AlexIskold, RWW , while others still believe in its potential. I’ve gathered few indicators to suggest that as long as we believe in the technology to allow podcasting (ipods, MP3 players)– we can still believe in the potential of the podcasting tool. 1. 1. 2. 3. 4. 5. Mashable points to multiple mediums of broadcasting – “instead of just podcasting, it’s podcasting and videocasting and giving people the option to subscribe to either.” 6. Who is downloading podcasts in the US? Tweet This Post Plurk This Post Buzz This Post Delicious Digg This Post. Turn YouTube Searches Into Video Podcasts - Podcasting News. Aug 19th, 2008 | By James Lewin | Category: Podcasting Software, Video, Video Podcasts YouTube Podcaster is a free service that lets you take YouTube searches and turn them into video podcasts, which you can subscribe to with iTunes or other podcast client and view on your portable media player.
The site is a bit kludgy, so here’s a quick guide to how to turn YouTube searches into video podcasts: Go to YouTube and search for something. I searched for Chemical Brothers.Copy the YouTube URL. It should looks something like this: to the YouTube Podcaster tool and paste your search URL into the form field and click the “Make a feed” button. You’ll end up with links to add your custom podcast URLs to iTunes and other RSS readers. I tested this out with an iPhone, and videos showed up just like any other video podcast: via Lifehacker Tags: Podcasting Software, video podcasting, YouTube. How to Profit from Podcasting. Marketing via podcast gets the arched eyebrow from some companies; podcasting is a relatively new concept. But in successful guerilla marketing, experimenting with the new is key. And current marketing research shows this new concept has legs: A recent study done by Arbitron/Edison found that 13 percent of U.S.
Internet users listened to a podcast in 2007, and the graphic at the right shows business users who make tech buying decisions have adopted the technology in much greater force. What are you waiting for? You can tap into this ready-made market for less money than you spend on a tank of gas. Audacity (audacity.sourceforge.net) is my favorite podcast recorder. Getting the Word Out Making the MP3 file is the easy part; distributing it to best effect is the trick. To begin with, you want at least a basic familiarity with ID3 and RSS tags.
Once you have an idea of how to position your podcast in the searchosphere, where to drop the actual download becomes important. Podcast Social Subscribing, Podcast Hosting, Audio Video Blog Hosting. New Media Simplified - Total Podcast And RSS Control - www.PremiumCast.com. “Nanacast Automates ” So you can focus on what makes you money Nanacast is the most powerful sales automation, premium content delivery, subscriber and affiliate management system available “I tested shopping carts for 6-7 months and spent well over $10k doing it... NONE do what Nanacast does. “I have just made the switch to Nanacast. “We wouldn't dare operate without Nanacast. “What a robust solution you guys have created. Why aren’t you listening to podcasts? « message communications. Last week, I delivered a public relations seminar to members of the Manitoba Funeral Services Association.
Not knowing a whole lot about the industry prior, I did as much online research as I could, including listening to those who podcast about the funeral business. Interestingly, when I surveyed those at my seminar, only a couple of people had ever listened to a podcast and the audience was surprised to learn there were podcasts related to its industry. The reality is, most people have not discovered the wealth of info out there via this medium.
A podcast is a digital audio file. You can find a podcast on virtually any subject, including the non-profit world. Apart from professional development, I listen to a range of podcasts from the re-broadcasting of my favourite CBC Radio shows to travel podcasts. If you’re not tuning in, here are some reasons you should: There’s no easier way to keep up with what’s going on in your industry beyond your own little corner of the world. Like this: Podcasts. Podcasting Underground | Podcasting Tips for Podcasters. Podcast Promo Show Discover Great Content One Promo at a Time. Zoom | H4 Podcasting Everywhere Kit for Windows | B&H Photo Video. Podcaster - Login. Trafcom News Podcast--3602275274. Adam Weiss: Podcast Consultant | An Expert, Not a Know-it-All. How to Podcast. What is Podcasting? A shel of my former self: Comments.
Blog » Blog Archive » Beginning Podcaster Guide - Revision 7. Production Music and Podcast Production. We offer you our voice talent, royalty-free music, sound effects, and audio production skills to make your presentation stand out! We produce intros, outros, and bumpers (drop-ins) for podcasts, webcasts, and videos. We create sweepers and IDs for radio stations. We give callers their first impression of your company with phone messages on hold and auto-attendant greetings ("Press one for sales.
Press two for support ... "). We produce commercials, promos, public service announcements, and full-length presentations.And if you have audio that needs editing, enhancing, and mixing, we do that too. Buy a la carte (just voice) or fully-produced audio (voice, music and sound effects). We helped these companies We've produced audio for big corporations such as Microsoft, Mitsubishi, Hitachi, and Citrix Systems. And because we're affordable, we can help you too! Our prices are quite reasonable compared to our competition. "These sound great and thanks for the quick turnaround!
" Podcasting Professionals News Radar. New Media Simplified - Total Podcast And RSS Control - www.PremiumCast.com. Settings inside Garageband. PODHANDLE. Radical trust » Blog Archive » A Podcast Primer. Welcome to Radical Trust, a marketer's guide to social media, brand democratization and corporate transparency. If you're new here, you may want to subscribe to my RSS feed A podcast is a multimedia file transmitted via the internet to a personal computer, often-then downloaded to a portable device, such as an iPod, for viewing or listening. Podcasting continues to make its ascent out of obscurity with greater production values and a wider variety of content, making the medium as diverse and relevant as any other.
The greatest advantage that podcasting has over radio, TV, and even PVRs, is that material can be consumed at any time, any place and as many times as desired. With unprecedented remix-ability and the consumer’s control over their own consumption of advertising, providing credible content with a focus on relevance is key to winning and keeping a subscriber glued to a podcast feed. Podcast types can be broken down in many ways. Is podcasting social media? ShareThis Tweet This! Starting a Podcast? Start Here. . The subject matter is extremely niche - which is ideally what you want in a podcast. Think of it as "narrowcasting. " The more specific and unique your content, the more likely it is to connect with your listeners. Even so, I was pleasantly surprised at the number of downloads and subscriptions my podcast received. I have heard traditional media types trying to gauge the value of a podcast by asking about the number of listeners. While this can be impressive (or disappointing, depending on your expectations), I don't believe it fully captures the value of a podcast.
If a traditional broadcast engages with only 10% of its audience - or if it only has a fraction of their attention - doesn't it sound more appealing to have nearly 100% engagement? Today, I'd like to share some of the steps behind my podcasting success. I had been thinking about creating this podcast for 8 months and I could have launched it at any time, but I wanted to make sure I did everything correctly and did it well.
Media, Inc. » GigaVox Media Platform. The GigaVox Media platform is the first open one-stop media production and publishing solution. As content creators, you face a dilemma: Either commit to services and networks with restrictive lock-in and limited options, or go the DIY route and integrate your own collection of independent services and applications. Neither of these options gives you the agility to keep up with changes in your businesses or the world of online media. The GigaVox Media platform solves these problems for all publishers, regardless of size, audience or need for monetization. The GigaVox Media platform is based on the content-management system (CMS) developed over the past three years to power IT Conversations, the longest-running podcast network with more than 1,800 published episodes.
The CMS assembles podcasts dynamically from audio/video/HTML components such as ads, promos, intros, outros, and program material. Easy Integration With No Lock-In GigaVox Audio Lite – the Free Platform Private-Label ASP. How to Make Your Own Podcast in Nine Simple Steps - Success Magazine. Podcasting Toolbox: 70+ Podcasting Tools and Resources. Podcasting may not have lived up to the early hype, but with iPods and other MP3 players still selling like crazy, the potential audience for these audio shows is huge. We've compiled a monster list of 70+ tools and resources for podcasters and wannabes. Podcast Creation Guides How To Create a Podcast - About.com's step-by-step tutorial for podcast beginners.iLounge Guide to Podcast Creation - another guide for creating your own podcast for absolute beginners.Podcasting Legal Guide - find about legal issues relevant to podcasting in this Creative Commons guide.
Podcast Hosting, Sharing and Networking (Free) Pickstation - A Digg for podcasts and music.Collectik - "Mixtapes for podcasts": find, share and organize podcasts.Podbean - Free podcast hosting and publishing.Castpost - Free hosting for audio and video clips.HeyCast - A tool to create video podcasts. Podcast Advertising Audio Tours Video Podcasting Mobile Podcasting Text to Podcasts Podcasts to Text Podcast Directories Live Podcasting. Digital Juice DJTV Gallery. An Insider's Guide to Creating Podcasts—Part 1 | Marketing Profs. Ten Steps to Creating Your Own Podcast | MarketingProfs.com. PodcastSetup.mov (video/quicktime Object) Top 100 Podcasts : Podcast directory, podcast reviews and podcasting resource. Tools, Resources, Tips at Digital Inspiration.
Podcasting Tools. CanadaPodcasts.ca. Trafcom News Podcast: Show#30: How this podcast is created.