Social Media Measurement: A romp for keys in the dark. Commonsense Social Media Measurement Part 4: A’s of Social Media Measurement: Attention, Attitude, Action. Joseph Thornley: on social media measurement » 11 – October – 2010. A Commonsense Approach to Measuring Social Media. How to Add Google Analytics to Your Facebook Fan Page. You’ve created a Facebook fan page and people are frequenting your page.
But do you really know how many people visit your page, what areas are popular and what parts of the world your visitors come from? Facebook Insights shows some demographic information on your page, but is limited to information about interactions with your fans. The free Google Analytics tool offers more sophisticated and comprehensive data. Adding Google Analytics to your fan page can be done easily but requires some special steps. One of the limitations of Facebook fan pages is they can only run limited JavaScript. However, there is a new solution. What follows are the instructions to set up Google Analytics tracker on your Facebook fan page. . #1: Create a Google Analytics account If you already have a Google Analytics account, create a new website profile to separately track visits to your Facebook fan page.
Where it says "Add a Profile After the step above, Google will display your tracking code. If You Only Do *Two Things in Social Media. As noted earlier, “Social Media Monitoring” is the ONE THING every company ought to be doing in Social Media.
What’s the next biggest priority? Setting a Social Media Policy. When I first set out to write this series, I have to admit, this was definitely NOT the #2 priority. But I got to thinking about the tremendous sea change that Social Media represents — it’s big, goddammit, it impacts everyone; everyone at every level of a company is often getting involved, PERSONALLY if not always PROFESSIONALLY. Katie Delahaye Paine's Accuracy Checklist for Public Relations and Social Media Measurement. “I always tell people when they start talking about ROI on Social Media, well, what’s the Return On Ignoring?”
- Jeffrey Hayzlett, Kodak. 10 ways to measure social media success. There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business.
Measuring social media. Measuring the Impact of Social Media - October 2009. Features Social Media ROI: Separating myth from methodology by Don Bartholomew As the popularity of social networking explodes, companies are rushing to implement marketing and branding programs to take advantage of it.
The Five Biggest Mistakes in Measuring Social Media - ClickZ. InShare4 Attention world: It is now time to take social media seriously.
I know: You feel like you're already taking social media seriously. You're Tweeting and posting, blogging and following. You've got accounts on every site that allows you to share and you've got them all linked together. You're out there and you're social. Big deal. It doesn't take much effort to set up an account on most social sites, and the effort involved in putting out content is fairly minor as well. Just showing up doesn't get you anything. First, become extremely serious about measuring the effort you're putting in and determining the value you're getting out.
Measuring ROI Still Misunderstood - That's the Work of Analysis, not Metrics. Proper use of metrics is still misunderstood.
Marketers need analysis not metrics to assess marketing ROI (return on investment). Analysis is Metrics+Context+Conclusions+Recommendations. More education is needed to explain the difference between metrics and analysis. So many opportunities are lost while people sit back waiting for metrics to speak. eMarketer's article Marketers Need Metrics to Integrate Traditional and Digital Media" demonstrates this gap in marketers' understanding very clearly. "Several obstacles prevent further adoption of digital media. Marketers surveyed appear to expect "metrics" (i.e. data from tools) to properly allocate the mix between traditional and digital media! Given this expectation, they will forever be disappointed. No tool will ever do this satisfactorily 100% of the time on a fully automated basis.
An obstacle in the increasing use of digital media is "a lack of understanding of digital media on the part of senior management". 23 Social Media Marketing Tips from Dell, Comcast, HP, Wells Fargo, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil. Podcasting Goes Mainstream. Podcasting was born of the collision between social media and the iPod.
Or, as Wired described it in a March 2005 article, “the bastard offspring of the blog and the Apple MP3 player.” Back then podcasting was the domain of a few tech aficionados who saw it as a cheap and easy outlet to broadcast their views. All they needed was a microphone, some off-the-shelf software, and an installed base of iPod owners and Web surfers. But things have changed. “Today, the vast majority of the top-rated podcasts come from recognizable media entities that are using podcasts to expand their existing radio, TV, cable or satellite audiences,” says Paul Verna, eMarketer senior analyst and author of the new report, Podcasting: Into the Mainstream. The podcast audience has grown, too, and eMarketer projects that growth will continue at least through 2013, when there will be 37.6 million people downloading podcasts on a monthly basis, more than double the 2008 figure of 17.4 million. The Twitalyzer for Tracking Influence and Measuring Success in Twitter. Twitalyzer's Data Use and Privacy Policy Twitalyzer makes use of publicly available data in all cases, regardless of source.
We rely on public Twitter streams, publicly available data from Klout, PeerIndex, and Rapleaf, and reserve the right to add other data from the public domain from time to time. We do not use direct messages or any other type of private information in any of our processing or reporting. A Quick ‘n Dirty Guide to Setting up Social Media Monitoring. Kat French This may be a 101 level post for some, but I think it still bears putting out there. One of the things that I hear most often from people who are contemplating getting into social media is that it seems really overwhelming. With so many different services, blogs, and sites out there, small business owners and other marketers who are usually already stretched thin often figure that monitoring and participating in social media will require a time commitment and technical savvy that they just don’t have.
Not true. It’s better to participate at a level you can manage than to ignore social media altogether. So here is a quick and dirty guide to setting up basic social media monitoring, using free tools and only a half hour or less per day. Step 2. Step 3. Trafcom.typepad.com - Quantcast Audience Profile. Web Site Marketing SEO Tools, SEO Score. FAQ - Web Strategy by Jeremiah Owyang.