
headlines
Get flash to fully experience Pearltrees
Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire.
10 Sure-Fire Headline Formulas That Work | Copyblogger
There is an art and science to getting blog posts to travel like wildfire.
Blogging by Numbers: How to Create Headlines That Get Retweeted
Headings are your basic page-organizing tool. The headline gives readers a glimpse of the whole story ( Hansel and Gretel foil witch, escape ), and the subheadings lead readers through the content by helping them understand what’s in each small section ( Witch captures children, Hansel tricks witch, Gretel saves brother, Children arrive home ). Does your content pass the “heading test”? Scan an article reading only the headings. If you can understand the flow and substance of the story, your content passed the test. If something seems confusing, you may need to rewrite the headings or even reorder some paragraphs.

