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Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire. http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/

10 Sure-Fire Headline Formulas That Work | Copyblogger

There is an art and science to getting blog posts to travel like wildfire. http://www.fourhourworkweek.com/blog/2010/08/30/popular-retweets/

Blogging by Numbers: How to Create Headlines That Get Retweeted

Headings are your basic page-organizing tool. The headline gives readers a glimpse of the whole story ( Hansel and Gretel foil witch, escape ), and the subheadings lead readers through the content by helping them understand what’s in each small section ( Witch captures children, Hansel tricks witch, Gretel saves brother, Children arrive home ). Does your content pass the “heading test”? Scan an article reading only the headings. If you can understand the flow and substance of the story, your content passed the test. If something seems confusing, you may need to rewrite the headings or even reorder some paragraphs. http://styleguide.yahoo.com/writing/construct-clear-compelling-copy/headings

Headings | Yahoo! Style Guide

Advanced Marketing Institute - Headline Analyzer

http://www.aminstitute.com/headline/index.htm Enter Your Headline Text Paste your headline in the text area below. The analysis engine will automatically cut your submission at 20 words , so we encourage you to do a word count before submitting!

World's Best Headlines: BBC News (Jakob Nielsen's Alertbox)

http://www.useit.com/alertbox/headlines-bbc.html It's hard enough to write for the Web and meet the guidelines for concise, scannable, and objective content. It's even harder to write Web headlines, which must be: predictable , so users know whether they'll like the full article before they click (because people don't return to sites that promise more than they deliver).