How Communication Drives Performance. Posted on Leadership at Work: November 19, 2009 2:54 PM "Courage, innovation and discipline help drive company performance especially in tough economic times.
Effective internal communications can keep employees engaged in the business and help companies retain key talent, provide consistent value to customers, and deliver superior financial performance to shareholders. "Watson Wyatt 2009. Do You Want To Succeed At Social Media Or Social Media Marketing? Do you want to succeed at social media or social media marketing?
There is a difference—a huge difference. It’s the difference between using social media tools and adopting social media philosophy; the difference between sparking posts about your marketing and posts about your product or service; and the difference between marketers who focus externally on how the brand is broadcast versus internally on how the brand is realized. So do you want to succeed at social media or social media marketing? The answer is the former, but many marketers focus on the latter. I’d like to make this difference more real by sharing two examples—the first in the entertainment industry and the second my own experiences in a mall this weekend.
Brand Elevation Through Social Media and Social Business. Presenting: 10 of the Smartest Big Brands in Social Media. Samir Balwani is an emerging technology strategist at Morpheus Media, a firm specializing in Social Marketing, SEM, and SEO.
You can follow him on Twitter @samirbalwani and get his newsletter. As we battle a global recession, corporations are looking for new ways to sell their products and engage their consumers. Many have turned to the Internet, with Social Media in particular, to market their goods.