How to Create an e-Book in Seven Steps | Michael Hyatt - Intentional Leadership. WhitePaperSource - The source for writing and marketing white papers. 6 Ways to Cast a Wider Net Using a Whitepaper | Digital Publishing Platform | Zmags. How do you consume content? Do you like to read books, download whitepapers, watch videos, listen to podcasts? Like you, your audience has a preference too, so how can you address each consumption personality without overloading your schedule? In a recent post, Taylor Wiegert, Social Media Strategist says “Content production will continue to be important to consumers because everyone loves to be entertained, but how they consume that content is changing very quickly.”
So, how do we take the content we have produced and change the way it can be consumed? Extending the life of your long-form content doesn’t need to require a lot of extra work and you can actually use what you already have in another way. Here are 6 ideas to use that existing whitepaper to ‘cast a wider net’ and extend the life of your content by simply changing the format. 1. Take that existing whitepaper, flip it on its side, condense the content to key bullets and promote it as an eBook. 2. 3. Make a video. 4. 5. 6.