crisis
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While the “Facebook backlash” angle to the Cooks Source - vs.-Monica Gaudio tale has raged online for much of the past week, you just might have missed how another business used its social media experience and savvy to avoid a crisis of its own on the world’s largest social network. Enter The Mayo Clinic .
Mayo Clinic Facebook Strategy | LiveWorld SocialVoice
Turn Negative Comments into Positive Results — It's All About Revenue
As a part of my internship at Eloqua I’ve been monitoring, analyzing and participating in social media outlets, and I’ve catalogued any useful lessons I’ve learned.
P.R. Missteps Fueled Fiascos at BP, Toyota and Goldman - NYTimes.com
, celebrated for engineering cars so utterly reliable that they seemed boring, endured revelations that its most popular models sometimes accelerated for mysterious reasons. The energy giant , which once packaged itself as an environmental visionary, now confronts the future with a new identity: progenitor of the worst in American history.
Does your company have a communications plan for when it gets hit by a crisis?
Seven Reasons Your Company Needs To Prepare For Crises | davefleet.com
photo by Roby DiGiovine Solid piece by John Bell over at Digital Influence on the relatively new and ever evolving PR discipline of digital crisis management this week. This is pretty timely as I keep running into PR departments and firms just now starting to get comfortable with the notion:
Digital Crisis Management - a primer by John Bell « The BrandBuilder Blog
