Pitching. The 5 Models Of Content Curation. Curation has always been an underrated form of creation. The Getty Center in Los Angeles is one of the most frequently visited museums in America – and started as a private art collection from one man (J. Paul Getty) who had a passion for art. Aside from a few well known examples like this one, however, the term curation has rarely been used outside of the world of art … until now. One of the hottest trends in social media right now is content curation – thanks in no small part to the leading efforts of several thought leaders actively promoting the idea.
Joe Pulizzi is a “content marketing evangelist” who speaks and writes often about content marketing publishes a list of the best content marketing blogs across the web. What Is Content Curation? Back in 2009 I published a blog post called the “Manifesto For The Content Curator” which predicted that this role would be one of the fastest growing and most important jobs of the future. The 5 Models Of Content Curation.
7 Ways to Write a Better ‘About Us’ Page | BNET. Last Updated Oct 18, 2011 11:38 AM EDT Check your stats: Your About Us page is probably one of the most visited and highest ranked pages on your website. For most small businesses, the About Us page is what most powerfully establishes credibility. That is, unless yours stinks. Writing about yourself is hard. "Acme Consulting is a global network solutions provider, redefining enterprise networking and connectivity by consistently providing outstanding customer experiences and innovative, world-class services. " Sounds impressive. Imagine you channeled your inner Bernie Madoff and desperately need a lawyer.
"The stability and continuity of Acme Law Firm provides a perspective that considers both your immediate and long-term interests through wisdom borne of participation in thousands of legal scenarios... " Or this: "If it's humanly possible, we'll get you off. Sure, intentionally over the top to make a point -- but unless you like the thought of three hots and a cot, you'll call those guys. 11 Smart Tips for Brilliant Writing. 10 Secrets to More Magnetic Copy. How to Write a Great Blog Post in Just 15 Minutes.
Have you ever wished you could write a great blog post in less than 15 minutes? Keep reading, because your wish is about to become reality. This article will show you five practical tactics you can employ when writing any blog post. The great part is that you’re going to get it done in less than 15 minutes. Before I begin, let’s address a horrible content-based epidemic swarming the Internet: quantity does not equal quality. Tactic #1: Plan Your Writing What are people searching for? HeadlineQuestionTactics and explanation of tacticsConclusionCall to action Tactic #2: Create a Headline Bank Why do you think most blog posts fail? A headline bank is nothing more than a list of grabbers that will not only save you a huge amount of time in the initial writing process, but they attract your readers to the content. Questions When you begin by asking your readers a question, they feel as if you are speaking directly to them.
Who else wants to write a great blog post in less than 15 minutes? Quotes. A neophyte guide to using keywords – Part 2. Photo credit: Jayegirl99 How to weave keywords into your copy In our last post, we outlined some basic strategies for researching your keywords or keyphrases. Assuming that you now have a list of keywords you are confident your potential customers are searching with, it’s time to weave them into your site. First, choose 2 – 3 keyphrases for each web page.
The best spots for keyword placement If you’ve done any reading on the Internet about SEO and keyword placement, you know that there are certain “hot spots” where the search engines will look to find keywords that a searcher has requested. The main headline of each pageThe first, middle and last paragraphs of copySubheadsActive links – These are the links within the content of your site that link visitors to other pages.
Avoid the urge to stuff keywords into every nook and cranny Now that you know where to put your keyphrases, it’s tempting to just jam them in everywhere – but don’t succumb to temptation! 30 copywriting blogs that are actually worth reading. Follow: Email Twitter LinkedIn 30 copywriting blogs that are actually worth reading September 18, 2009 by Dean RieckFiled under: Inspiration There are zillions of copywriting blogs out there. Most fall into one of four categories: Blogs used to promote a copywriter’s services. I’m not criticizing any of these blogs. Here are 30 blogs (in no particular order) that do offer advice on copywriting.
I added Pro Copy Tips just in case you copy or bookmark this list. More Sharing ServicesShare| Related posts: Double your reading speed with this odd little trick >>> Subscribe to blog by RSS or E-mail Smart Comments 35 Comments on 30 copywriting blogs that are actually worth reading Matt Ambrose on Sep 21st, 2009 12:03 pm Hi Dean, Thanks very much for including me in your list. Matt aka The Copywriter’s Crucible .-= Matt Ambrose’s last blog … Why You Should Redefine Your Services to Attract More Clients (and Better Pay) =-. Dean Rieck on Sep 21st, 2009 5:32 pm Matt, My pleasure. Sweet, thanks! Cheers! Janice. Secret To Positioning Yourself as “The Expert” in 30-seconds | Copy Ideas - /20071011/secret-to-positioning-yourself-as-the-expert-in-30-seconds/ The Most Important Words On Your Web Site -- Isnare.com Ezine Articles. Top 10 Blogs for Writers 2008.