Students. How can banks make the most of social media? Banking is one sector that seems to have been relatively slow to see the potential uses of social media, and there are relatively few examples of this. I've listed five ways that banks can benefit from the use of social media, while I've also been asking Amanda Brown from first direct about its use of social media.... How social media can help banks Talk to customers / build trust The financial sector is perhaps not that popular at the best of times, but even less so in the last couple of years. Just by talking to customers on their preferred social media channels can help to show a more human face to institutions and build trust.
Customer service The UK's banks are receiving huge numbers of complaints from customers, and and social media can provide a useful alternative to waiting in call queues. Product feedback / development Banks could use social media to test out new ideas for products and services, gather feedback from users. Media relations Promoting new products and services. United Airlines Online Public Response to Dave Carroll YouTube Video: 9 Tweets. By now, many of you have seen or heard about the Dave Carroll YouTube video and how United Airlines' baggage handlers mangled his guitar. It once again demonstrates the power of authenticity, creativity and compelling content to grab attention and send PR executives reeling. Before I begin, I don't want to beat up on United Airlines, but what happened last week is a case study on why companies need to take videos and their online response very seriously.
They did speak to reporters, but as this post will show, key social media channels were neglected. And I am not privy to all the behind the scenes efforts that went on to work with Mr. Carroll and other upset passengers. I only see what the public sees. The numbers of YouTube views and Twitter tweets are just staggering. Numerous traditional media outlets covered the story (LA Times, USA Today, Chicago Tribune), but it was YouTube, Twitter and blogs that fueled the flame. By the Numbers Sons of Maxwell YouTube video: In contrast: Research: Most Companies Organize in “Hub and Spoke” Formation. 30 MORE Examples of Corporate Social Media in Action. I wrote a post for Mashable awhile back looking at 35 Examples of Corporate Social Media in Action. Since some time has passed and more companies have risen to the challenge of creating innovative social media campaigns, I thought it was time to revisit this with an expanded list of social media for business case studies from a growing number of industries: Dominos Pizza credits Foursquare with its UK sales growth.
Monique’s Chocolates in Palo Alto used Foursquare to acquire 50 new customers. Highland Brewing, a microbrewery in North Carolina, turned to social media to build stronger relationships with beer drinkers. Sounds tough Old Spice creates personal videos for its Facebook fans and posts them on YouTube. Norman Regional Health System in Oklahoma spends 30 minutes a day on Twitter and Facebook. The Red Cross uses tools like Flickr and blogs to connect directly with their supporters. Colgate used social media to drive engagement and purchases worldwide. How to Succeed With Social Media: A Brian Solis Interview. I recently interviewed Brian Solis, author of the new book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web.
He is also coauthor of the book, Putting the Public Back in Public Relations. During this interview, you’ll gain some great social media insight, discover some key mistakes businesses make, and learn which corporations are excelling with social media. Mike: In your book, you made the following statement: “We are forever students of new media. We should never strive to master something that evolves much faster than our ability to grasp its lessons.” Can you elaborate on what you meant? Brian: Yes. Mike: What you’re really saying is that you should constantly make sure you are experimenting and studying what others are doing to ensure that you’re on the edge? Brian: Yes, but not just on the edge. Mike: I know you’re a big advocate of blogging for business.
Brian: The biggest mistake I see is they’re not blogging. Brian: Dell. Chief Mentor: How to Build a Great Company Facebook Page - India Real Time. 5 Small Business Social Media Success Stories. A recent study conducted by the University of Maryland's Smith School of Business showed that nearly one in five small business owners are integrating social media into their business processes, and that technology adoption rates in the U.S. among small businesses have doubled in the past year from 12% to 24%. Whether your business is ahead of the curve or looking to catch up, small businesses on both sides of the track can learn from the success stories of others.
Here's a list of five companies that are kicking tail and taking names while staying on top of their social media efforts. 1. Emerson Salon Creates a New Business Model In 2008, when co-owners Matt Buchan and Alex Garcia decided to buy and makeover a hair salon in Seattle, Washington, which they renamed Emerson Salon after Ralph Waldo Emerson, they decided that the Internet would be an important focus for their business. 2.
If there's a cupcake bakery out there with an knack for social media, it's Butter Lane. 3. 4. 5. Twitter Writes Its Own Success Stories. InShare2 In January 2010, nearly 75 million people visited Twitter according to comScore. While that number seems remarkable, it represents only a fraction of what’s realistically attainable. I believe that Twitter’s growth, to date, is hindered not by its ambition nor potential, but by the company’s ongoing focus on competing priorities rather than showcasing how users can effectively communicate and excel on this unique platform. But that’s all about to change… Every day, millions of potential people are introduced to Twitter through traditional media, online dialogue in other social networks, as well as the content and marketing campaigns of local, national, and global businesses and media properties.
Follow us on Twitter! Join the conversation! Ok, but then what…? The problem isn’t publicity when it comes to user acquisition or retention. The willful and centralized demonstration of capabilities and potential is the key that unlocks creativity and personalization. For example… How Dell Boosts Sales $3 Million With Twitter. How social media and Twitter can generate ROI? Maybe CMOs should see how Dell boosts its sales $3 Million with Twitter? See the insights in this story.
Some CMOs keep asking when Twitter will become profitable with advertising. Like advertising is the only existing online business model? Social media company Twitter is said te be “struggling” to craft a profitable business model, but the web-based service has helped Dell chalk up Millions of Dollars in sales. Dell said this month that it has raked in more than $3 Million from Twitter followers who clicked through its posts to its websites’ to make purchases.
We can say a lot about Dell, but they are pretty active with social media marketing. A Running List of Sponsored Conversations. Sponsored conversations are happening, yet we insist on it being done right and ethically, that means disclosure and being authentic. This post, which I’m updating frequently, will serve to show there is a long history of sponsorship, the many forms of sponsorship, and an ongoing list of these transactions. I make lists to track what’s happening in my industry, in fact, you can see many of these famous lists on the ‘industry index‘ category. While some are taken aback by companies sponsoring conversations, I’m going to list out many brands and bloggers that are involved, this is clearly not going away. Some of these examples get very gray, it’s hard to tell where the editorial line starts and stops, or would these bloggers have talked about a brand if they weren’t sponsored? Our solution is simple: they must meet the requirements of disclosure and authenticity we recommend.
Many Forms of Sponsored Conversations There’s a wide range of how brands and bloggers meet in a transaction. War Child - Social Media and ROI. Stand Out From Your Competitors: How To Effectively Present a Case Study. As a vendor, part of your job is to represent yourself well in front of prospects, customers, partners, media, investors and analysts. In nearly all of those cases, you’ll be expected to tell a case study.
In the space that I cover there are over 70 vendors, and you really will need to stand out of the crowd, telling an effective, memorable case study can really help. How To Tell An Effective Case Study First of all, think of a case study as telling a story: start with a start, end with the end, there is a plot, characters, opposition and an ending with a resolution. Use diagrams or slides or screenshots to supplement the discussion. 1) Define the Objective Define what the problem or challenge that your client was trying to overcome, express why the marketing campaign was needed in the first place.
Examples of an objective could be: the need to connect with a certain audience/market, raise awareness for a product, glean insight into an existing market, or directly impact sales. How to Write a Great Case Study and more articles on Case Study, Writing Case Study, case study template. Anatomy of a Social Media Campaign: Journey to Atlantis.