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Ad spending on social gaming increased 60% since 2009, according to eMarketer. No doubt advertisers have noticed that 56 million Americans are playing social games and that the branded virtual goods market is booming . But more than just social gaming’s growing popularity has gotten attention from advertisers.
6 Reasons Why Social Games Are the Next Advertising Frontier
Washington, DC – January 28, 2010 – The Association for Downloadable Media, in conjunction with Edison Research, announced today the findings of its recently concluded Podcast Consumer Attitudes study.
ADM research notes podcast advertising appeals to "unreachable" consumers
How the Old Spice Videos Are Being Made
How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining international acclaim - with commercials?
Quicktake Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem
The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we’ve had some time to think over what it means to the industry. Help your boss fight through the clutter, send them this post.
Five Mobile Trends for 2010 - Advertising Age - DigitalNext
Advertising is not what it was ten years ago. The past decade has seen the advent of social computing and mobile technology, two forces that changed the game forever. What will the future hold?