Links. Places. 6 Reasons Why Social Games Are the Next Advertising Frontier. Ad spending on social gaming increased 60% since 2009, according to eMarketer. No doubt advertisers have noticed that 56 million Americans are playing social games and that the branded virtual goods market is booming . But more than just social gaming’s growing popularity has gotten attention from advertisers. Social games also represent an environment that is largely conducive to advertising. “Media buyers and advertisers are recognizing that this is what they want,” explained Robert Tomkinson, Playfish’s senior director of global marketing.
Tomkinson and other leaders in the social gaming industry recently spoke at the Social Gaming Summit about the huge opportunity that social games represent for brands. 1. Back in July players of the the most popular Facebook social game, , had for the first time an option to plant a specific branded crop — Cascadian Farm blueberries — on their virtual farms. 2. 3. 4. The branding potentials for social games need not remain online. 5. 6. ADM research notes podcast advertising appeals to "unreachable" consumers. Washington, DC – January 28, 2010 – The Association for Downloadable Media, in conjunction with Edison Research, announced today the findings of its recently concluded Podcast Consumer Attitudes study. Respondents to this online study of active podcast consumers indicated that although they are increasingly turning away from some mass media platforms and advertising approaches, they are receptive to advertising and sponsorship messages in downloadable media.
These consumers also show a significant tendency to consume podcasts on their mobile phones, highlighting the importance of the channel as a truly portable medium. According to Edison Research Vice President Tom Webster, “A podcast advertising buy is not a redundant media buy for advertisers and marketers. These are attractive, affluent consumers that mass media is losing.” Other findings of this study included the following: Survey Methodology About the Association for Downloadable Media About Edison Research. How the Old Spice Videos Are Being Made. How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining international acclaim - with commercials? A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs.
They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even 4chan loved it. Everybody loved it; those videos and 74 more made so far today have now been viewed more than 4 million times and counting. Setting the Stage Old Spice, marketing agency Wieden + Kennedy and actor Isaiah Mustafa are collaborating on the project. It is well done and it appeals to peoples' egos - but there is something more, too. Iain Tait, Global Interactive Creative Director at Wieden, is leading the effort. How They Are Doing It How loved has the new campaign proven to be? Freedom. Quicktake Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem.
Five Mobile Trends for 2010 - Advertising Age - DigitalNext. Gary Gil's Videos: How To Use Facebook Ads. Flyers. AdComparator - Multivariable Advertisement Analysis using the Taguchi Method.