social media marketing
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Viral. It’s been been the goal of marketers and website owners since the days of “RE:FW:FW:RE:You gotta watch this” emails, which made videos and images spread across the globe. Today, email is the last place to try to “go viral,” but there are plenty of new venues in social media that do the trick in a more controllable manner than ever before.
So you’ve decided that Facebook is a vital channel for your company’s online marketing strategy and you’re just starting out. Or, you’re already using Facebook as a means of social media marketing but don’t exactly know if you’re doing it right. Sounds familiar? This list of resources and tools should help you master marketing in Facebook and even if you’ve been using Facebook for a while, there are bound to be resources you haven’t yet heard of. 1. Get to know the basics
22.7% of US online time is spent on social networks. This is 43% more than a year ago. The biggest loser has been email that has dropped 28 percent in last twelve months. I believe this indicates that people are moving their personal communications to social networking sites. Another big loosing segment was portals where people used 19 percent less time than a year ago.
With nearly half of the marketers (source: Social Media Report 2011 ) having less than a year’s worth of social media marketing experience it becomes important to share some valuable information that will help businesses develop their social media strategies. What’s likely the most important nuance when you’re marketing through Facebook is to make sure that you are reaching your target audience. There is nothing worse than having a large Facebook fan base who are all but your target audience. A situation like that usually happens when a business thoughtlessly gives out appealing goods that are not related to their business niche. For example, it gives little benefit to a flower boutique, who’s target audience is a 25-40 year old woman, to have most of their fan base consist of men. Following these guidelines should help your business reach their target market effectively:
With a glut of social media outlets, does it make sense to limit yourself to just one. And if you want to take advantage of several, how do you link them together in a way that makes sense for your marketing plan. If you remember from your high school math, a three lagged stool will always balance. But our idea is to have a five legged stool. The five legged approach is to create your own network of sites that feed each other, with each element attracting a slightly different audience and each presenting somewhat different content.
When you're just starting out job searching or have been out of the job market for a while, you don't need all the bells and whistles that are available to job seekers today. If you try to use too many job sites at once, you're going to end up spending too much time, duplicating your efforts, and making it difficult to keep track of your job search. There is too much information - and too many job sites - out there to be able to use them all. What You Don't Need to Job Search It's important to note that there's a lot you don't need to job search effectively, even if it's available. You don't need a video resume or YouTube videos pitching your candidacy.
<meta http-equiv=refresh content="0;url=http://www.about.com/snf.htm?u=http://jobsearch.about.com/od/facebookjobsearchgroups/g/ingboo-app.htm%3Frd%3D1"> Job Searching Discuss in my forum IngBoo Facebook App By Alison Doyle , About.com Guide
Simply Hired's Facebook application provides a way for job seekers to view job openings at their friends' companies and to send messages to their friends at those companies to see if they can help with their job search. Job seekers who use the Facebook Connect integration can interact with their Facebook profile and friends on SimplyHired.com to receive customized job recommendations and personalize their job search. Using SimplyHired with Facebook To get started, simply click on "Log On to Facebook" when you visit SimplyHired.com. You'll see your Facebook friends at the top of the page when you search for jobs, plus, you'll see your LinkedIn connections on the right side of the page next to individiual job postings. <p style="text-align:right;color:#A8A8A8"></p>
<meta http-equiv=refresh content="0;url=http://www.about.com/snf.htm?u=http://jobsearch.about.com/od/facebookjobsearchgroups/g/jobvite-app.htm%3Frd%3D1"> Job Searching Discuss in my forum Jobvite Work With Us Facebook App By Alison Doyle , About.com Guide
Career and social networking online resources. Where to network online as part of your job search and how to use a social network to help land a job. Employers are increasing using social networking sites to attract and recruit candidates and to accept applications for employment. Here's how to get started on social networking for job seekers. How to use social media to connect with companies, find job listings, interact with recruiters, and boost your chances of securing an interview and getting hired. These top 10 tips for social networking when you're job searching will help you market yourself effectively, connect with people who can help with your job search, and job search on LinkedIn, Facebook, Twitter, and more social networking sites.
There has been a significant increase in Facebook users over 25, with ComScore reporting an 181% increase in users in the 25-34 year old demographic and a 98% increase from those 35 years and older. That's a big increase in the number of users with careers rather than college on their agenda. Some of these users are utilizing Facebook for professional and business networking, in addition to the social networking that Facebook is famous for.
When Marci O’Connor was laid off from her job in mid-November, the first place she turned was Facebook. Her Facebook friends seemed like a natural networking choice for Ms. O’Connor, a Montreal-based social media consultant, since they had proven to be invaluable promoters of her online clothing-swap business, Suzie Swapper , since its 2009 launch. Within two days of notifying her friends that she was unemployed, she landed new work, including a consulting gig with personal finance expert Gail Vaz-Oxlade, host of Til Debt Do Us Part. Ms.
An issue for job seekers, in this time of being constantly in touch with your connections, is what happens at work? If you are a student or recent graduate, you have been able to message your friends via Facebook on your computer or cell phone, and you're very rarely out of touch for a significant length of time. There are companies that block access to social networking at work.