Social media marketing
Sundeep Kapur | June 14, 2012 | 17 Comments inShare193 Most brands are trying really hard to succeed with their social media initiatives. They are trying new ways to engage - from receipts at checkout to advertisements in newspapers; brands are trying their best to connect with consumers on social networks. 11 Deadly Social Media Sins for Brands
This post was written by Annie Tsai, our Chief Marketing Officer. Picture this: After a long day’s work, you sink onto the couch and turn on the television. As you flip through the channels, you see a commercial for a new local restaurant. Viral Marketing: Creating Content That “Pops” On Social Media
This post was written by Annie Tsai, our Chief Marketing Officer. Picture this: After a long day’s work, you sink onto the couch and turn on the television. As you flip through the channels, you see a commercial for a new local restaurant. Later, as you scroll through your Facebook newsfeed, you see that a friend has checked in at that same restaurant, posted a picture of his meal, and captioned it, “Delicious! Can’t wait to come back.” Which is more likely to make you reserve a table: the commercial or your friend’s endorsement? How To
So you’ve decided that Facebook is a vital channel for your company’s online marketing strategy and you’re just starting out. Or, you’re already using Facebook as a means of social media marketing but don’t exactly know if you’re doing it right. Sounds familiar? This list of resources and tools should help you master marketing in Facebook and even if you’ve been using Facebook for a while, there are bound to be resources you haven’t yet heard of. 1. Get to know the basics How to Master the Art of Facebook Marketing
22.7% of US online time is spent on social networks. This is 43% more than a year ago. The biggest loser has been email that has dropped 28 percent in last twelve months. I believe this indicates that people are moving their personal communications to social networking sites. Another big loosing segment was portals where people used 19 percent less time than a year ago. 50% of online time on Facebook?
How to successfully reach your target audience via Facebook – a guideline With nearly half of the marketers (source: Social Media Report 2011) having less than a year’s worth of social media marketing experience it becomes important to share some valuable information that will help businesses develop their social media strategies. What’s likely the most important nuance when you’re marketing through Facebook is to make sure that you are reaching your target audience. There is nothing worse than having a large Facebook fan base who are all but your target audience. A situation like that usually happens when a business thoughtlessly gives out appealing goods that are not related to their business niche. For example, it gives little benefit to a flower boutique, who’s target audience is a 25-40 year old woman, to have most of their fan base consist of men. Following these guidelines should help your business reach their target market effectively:
Social Media, the 5-legged approach [Part 1] With a glut of social media outlets, does it make sense to limit yourself to just one. And if you want to take advantage of several, how do you link them together in a way that makes sense for your marketing plan. If you remember from your high school math, a three lagged stool will always balance. But our idea is to have a five legged stool. The five legged approach is to create your own network of sites that feed each other, with each element attracting a slightly different audience and each presenting somewhat different content.
When you're just starting out job searching or have been out of the job market for a while, you don't need all the bells and whistles that are available to job seekers today. If you try to use too many job sites at once, you're going to end up spending too much time, duplicating your efforts, and making it difficult to keep track of your job search. There is too much information - and too many job sites - out there to be able to use them all. What You Don't Need to Job Search It's important to note that there's a lot you don't need to job search effectively, even if it's available. You don't need a video resume or YouTube videos pitching your candidacy. Simplify Your Job Search - 10 Steps to Simplify Your Job Search
IngBoo Facebook App Careers Job Searching Discuss in my forum IngBoo Facebook App By Alison Doyle See More About
Facebook and SimplyHired - View Your Facebook Friends on SimplyHired
Careers Job Searching Discuss in my forum Jobvite Work With Us Facebook App By Alison Doyle See More About Jobvite Work With Us Facebook App
Career and social networking online resources. Social Networking - Social Networking for Job Search
There has been a significant increase in Facebook users over 25, with ComScore reporting an 181% increase in users in the 25-34 year old demographic and a 98% increase from those 35 years and older. That's a big increase in the number of users with careers rather than college on their agenda. Some of these users are utilizing Facebook for professional and business networking, in addition to the social networking that Facebook is famous for. Using Facebook for Professional Networking
When Marci O’Connor was laid off from her job in mid-November, the first place she turned was Facebook. Her Facebook friends seemed like a natural networking choice for Ms. O’Connor, a Montreal-based social media consultant, since they had proven to be invaluable promoters of her online clothing-swap business, Suzie Swapper, since its 2009 launch. Within two days of notifying her friends that she was unemployed, she landed new work, including a consulting gig with personal finance expert Gail Vaz-Oxlade, host of Til Debt Do Us Part. Ms. Job seekers choose Facebook as ‘friendly’ networking tool
Facebook at Work - When Facebook is in Your Job Description An issue for job seekers, in this time of being constantly in touch with your connections, is what happens at work? If you are a student or recent graduate, you have been able to message your friends via Facebook on your computer or cell phone, and you're very rarely out of touch for a significant length of time. There are companies that block access to social networking at work.