The 3 Biggest Content Marketing Mistakes CMOs Make. Gilad Recently, I had the privilege of joining Jeffrey Hayzlett’s panel on digital media innovation at the CMO Summit in Dallas.
One of the questions Jeff asked was, “What are the three biggest mistakes that CMOs make in relation to digital media in general and content marketing in particular?” This post covers some of the topics we discussed and to which I think marketers should devote more thought: believing that true branding can only be achieved offline, failing to think about content holistically and only considering bottom-line results. Big mistake #1: Believing that true branding can only be achieved offline It’s no secret that the majority of brand marketers’ dollars still go offline. The main reason is that traditional online advertising like banner displays or search ads doesn’t create the same emotional experience we get when we engage with brands offline.
Release content on a regular basis to develop a cohesive brand story. What about your PR efforts? This is a big one. Don’t Be An Expert, Be A Trusted Advisor For Your Customers. This post was written by Jenny Urbano, our Social Media Manager. Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU.
We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us! 6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay! For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here. Good luck!
Blogging. Customer usage. Social media marketing. 10 Ways To Make People Actually Read Your Emails. Email is an efficient and effective form of communication.
It’s also very easy to ignore. That’s because most email is spam, so people are primed to hit the delete button. So how do you get people to actually read your missives? Try these 10 techniques. 1. Email software lets you declare the importance of a message. 2. Subject lines show people an email deserves attention. 3.
Email software displays only so many characters in a subject line. 4. Nothing exceeds like excess, and the boundary between BFF and stalker is slim. 5. Getting an email opened is only the first step. 6. If the email is longer than a paragraph or two, use techniques like subheads, bullets, or numbered lists, to make it easy for people to read. 7. Great writing will stop people in their tracks and compel them to read. If you’re not a strong writer, consider hiring someone to write for you. 8. Penelope Trunk claims that judging people on spelling and grammar is passé. 9. 10.
People ignore those who ignore them. Related.