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Adblock Plus Reloaded – Fake community, transparency and guerrilla marketing. Adblock Plus Reloaded – Fake community, transparency and guerrilla marketing # Adblockgate has made since last Wednesday for neat swirls and our research on the opaque network of companies that gatekeeper has not only many mainstream media busy, but can also react in charge.

Adblock Plus Reloaded – Fake community, transparency and guerrilla marketing

This I take now extensively position! Adblock Plus Reloaded – Fake community, transparency and guerrilla marketing There are stories from time to time, in which one says after 10 minutes researching the common sense that you are there stumbled over a really big egg. Our revelations to Adblock Plus have not only immediately angeschmissen warning lights, these lights still do because it simply always more to abysses. Yes, you can blame me as an independent blogger who earns his livelihood over advertising to have a conflict of interest.

You can get upset about my snotty way also, but I’m sure by light not take this. This by the way, I repeat my invitation to the Adblock Plus makers! Gladly, Mr. Meet the most destructive force on the internet. Adblock Plus is costing internet firms a fortune.

Meet the most destructive force on the internet

And as new laws regulating web adverts come into force it could devastate revenues worldwide How much damage can two blokes in Cologne do to Google? “We have probably cost them billions, yes,” says Till Faida. How many billion, I ask. Three, four, five? Faida and his colleague Wladimir Palant are the team behind Adblock Plus, the most downloaded Firefox add-on of all time. By installing Adblock Plus you ensure you never see another ad. I discovered it years ago. Land Rover had a fabulously annoying web ad. It was an intolerable intrusion. Goodbye Land Rover ad! It works for the Firefox browser and Google’s Chrome browser. Naturally, Adblock Plus is hugely popular. Total downloads stand at 149 million, increasing by 100,000 a day, although it is important to note that many downloads are re-installation or installation on a users’ second PC.

The more tech-savvy the users, the more likely they are to install Adblock Plus. Hand in the cookie jar. Adblock Plus Undercover – Einblicke in ein mafioeses Werbenetzwerk. Und jetzt geht’s ans Abkassieren: hinter Adblock Plus stehen offenbar finanzstarke „strategische Partner“ aus der Werbeindustrie, die nun endlich ihre bisherigen Investitionen zu Geld machen wollen.

Adblock Plus Undercover – Einblicke in ein mafioeses Werbenetzwerk

Das erfolgreiche Add-on entpuppt sich damit schlagartig als perfide konzipiertes Hintertuerchen, das sich zudem als Erpressungswerkzeug fuer jeden Website-Betreiber einsetzen laesst. TL;DR: Nutzt den AdBlocker eurer Wahl, aber: Finger weg von Adblock Plus. Die haben hier wirklich ein einmaliges Werbenetzwerk mit Erpressungs-Potential geschaffen. Adblockgate Artikel in der Uebersicht: Adblock Plus ist die bisher erfolgreichste Browsererweiterung fuer den Firefox und Chrome. Eine echte deutsche Erfolgsstory. Denn im Firefox Add-on Verzeichnis wird zwar ein Wladimir Palant als Entwickler ausgewiesen, doch Adblock Plus hat laengst den naechsten Schritt vollzogen: mittlerweile handelt es sich um das Produkt der Koelner Eyeo GmbH, die nach eigenen Angaben schon 15 Mitarbeiter beschaeftigt. Wow. P.S. Sascha Pallenberg (sascha_p) sur Twitter.

TF