Iqbal Gandham on: Generating B2B and B2C leads systematically. Iqbal Gandham acts as a C-level executive or as an advisor to companies, in the web and mobile space.
Whether it's understanding the technology to build a product or service, or creating and executing sales and marketing plans, he has extensive experience in both product and customer development. Over the course of his career, Iqbal has founded, co-founded, advised, and taken companies from one man entities to valuations exceeding $50 millions, and employee counts eclipsing 100+. Most of those companies are still in operation today. In this article, he shares some advice for how to go about getting that crucial list of early leads for your startup, when you're starting as an industry outsider. Lead generation is difficult. Robert E. Kraut.
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