Livre blanc affinitiz communautés de marques. Ideas idea ideas: strategy talk with MAS. Brand Positioning Pbm. Brand utility, the blog. Wave 5 the socialisation of brands - report. Kapferer Model Brand Identity Prism. Adidas campaign analysis. Escm1 2010 nespresso. Best Global Brands 2010. Le Brand Content : présentation et illustrations (Thanks to @obii1) - Bruno CLEMENT Digital Lifestream. All about Digital, Creative and Social Media Marketing.