Branding
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Personnal Branding
Technical advance in the IT sector is completely reshaping the way businesses and brands interact with their customers. It creates new marketing practices and gives opportunities for new business models. Computers and the Internet have changed many things in the behaviours of brands as well as the ones of their users. On the Internet, the speech of an individual can be worth as much as the one of a company.
Brand utility, the blog
Wave 5 the socialisation of brands - report
Social networks are becoming powerful hubs of interconnected communities but it’s not just people that are connecting in the social media space. However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience. More...