Analytics
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Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response . He is also the co-author of “ How to Make Money with Social Media ” now available at fine bookstores (and a few not-so-fine bookstores) everywhere. First the bad news: If you’re going to calculate the ROI of your social media campaign, you’re going to have to know math. That may come as a disappointment to people who thought social media was only about accumulating Twitter followers or monitoring Facebook “Likes,” but it’s true. The future of social media is about math, metrics and monetization. The problem is that most companies aren’t doing an effective job of measuring the value of their social media campaigns.
HOW TO: Calculate the ROI of Your Social Media Campaign
Enterprise Social Media Management System: Spredfast
Almost every company has experimented with social media by now. Fans, prospects and customers expect to interact with you on social channels. But how do you make social a core part of your key business activities?
Quantcast - Home
Free direct audience measurement for all website owners including traffic, demographics, business, lifestyle, interests and more. Get Quantified today! Audience targeting for buyers and sellers of digital media. Reach millions of new prospects just like your best customers ( Quantcast Lookalikes ). Better represent your properties and grow campaign sales.
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Global Web Index
We’re delighted to announce the launch of our mini tool that provides anyone with the free of charge chance to view and play with the GlobalWebIndex data, and more importantly to start developing unique insights on social media. With the LITE version you can get a snapshot of what motivates your audience, what they do online, and how they feel about brands in social media. Of course, Global Web Index LITE is only a very small percentage of the full set of the Global Web Index data.