HOW TO: Calculate the ROI of Your Social Media Campaign. Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of “How to Make Money with Social Media” now available at fine bookstores (and a few not-so-fine bookstores) everywhere. First the bad news: If you’re going to calculate the ROI of your social media campaign, you’re going to have to know math. That may come as a disappointment to people who thought social media was only about accumulating Twitter followers or monitoring Facebook “Likes,” but it’s true. The future of social media is about math, metrics and monetization. The problem is that most companies aren’t doing an effective job of measuring the value of their social media campaigns. In fact, a recent survey by Econsultancy found that 47% of the companies it surveyed said they were “not able to measure” their campaigns and that “the jury is still out” on the value gained from their social media investment.
Fear not. See how that works? Enterprise Social Media Management System: Spredfast. ComScore, Inc. Social media monitoring and analytics. Wikio Buzz » Avec Wikio Buzz, rejoignez la discussion ! Quantcast - Home.
Alexa the Web Information Company. Référencement. Samepoint Social Conversation Search | Social Mentions. Global Web Index. We’re delighted to announce the launch of our mini tool that provides anyone with the free of charge chance to view and play with the GlobalWebIndex data, and more importantly to start developing unique insights on social media. With the LITE version you can get a snapshot of what motivates your audience, what they do online, and how they feel about brands in social media. This data has been extracted from the GlobalWebIndex Wave 2 dataset (January 2010)and it is NOT dummy for demonstration purposes only.
Currently, the GlobalWebIndex clients have access to Wave 3 (July 2010), hence, we can publicise some subscription only data. Of course, Global Web Index LITE is only a very small percentage of the full set of the Global Web Index data. Feel free to use the data, embed it and share the tool online and don’t be shy to tell us what you think: globalwebindex@trendstream.net To stay in touch @globalwebindex or to register interest in a demonstration How it works.