A battle-tested marketing strategy any company can use. How To Be Different, Not Better – Jasmine Bina. Ask Women in Product: How do I know when I've achieved Product/Market Fit? You have some organic growth already.Your existing users send invites.You have a high NPS score.Your existing users retain.
You have some organic growth already. Ideally more than 50% of your new accounts come from direct or organic traffic. Invites and referral programs are both deep veins of upside that your growth team can mine, but if no one is telling their friends about your product, you do not have product/market fit. Organic growth is the referral that’s hard to measure. Stop just looking at your Net Promoter Score! A better way to utilize NPS. NPS is tricky.
In my business consulting days, we loved and highly promoted NPS. Our clients, who were usually C-suites, tended to buy in easily as well because it’s simple, straightforward, and proven to be correlated with revenues. As more and more companies started to adopt NPS and use it as their North Star Metric, I also see more criticisms. Content Strategy for Startups: The Complete Guide. The 6 types of user segmentation and what they mean for your product. Using cohorts to improve your retention. There are few issues more important than customer retention when running software-as-a-service businesses.
The Voss Method: 7 Unconventional Negotiation Techniques. The top marketing statistics for 2018 and why they matter. There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing.
For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. At the end of the day, nothing you do as a marketer will land without those elements; as Copy Hacker’s Joanna Wiebe once told us, “People will not read anything, anywhere that is boring, ever.” Amen. What Triggers Word of Mouth Marketing to Catch Fire? Nir’s Note: Jonah Berger is a marketing professor at the Wharton School and author of the New York Times bestseller Contagious: Why Things Catch On.
Contagious explains the science behind word of mouth, how six key factors drive products and ideas to become popular, and how you can apply that science to get your own stuff to catch on. Whether you run a small business or work for a large one, and whether you sell a product or offer a service, everyone wants their stuff to catch on. More users, more sales, and more growth. But why do some products and ideas become popular while others fail? From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework. Why is Strategic Messaging Important?
We live in extraordinary times. Historically, mass gatekeepers stood in the way between a creator and its consumer. But technology opens a new dimension of possibilities for brands to engage with customers and own their narrative — the creator can now control the conversation, the timing, the voice, the context, and the customer experience in ways that were simply not possible before. Brands of the future will need to connect with consumers at a much deeper level to stay relevant. The shadow of the future. 17 Obscure Persuasion Techniques for Conversion Optimization. #60: Copywriting Tips to Persuade, Promote and Profit with Ray Edwards. When it comes to communicating the value of a product or service, Ray Edwards is a true legend in the industry.
I met him way back in my corporate job days when my boss hired him to work his magic on a new sales letter for a product we were launching. That was when I saw the true power that words can have in generating sales and building a business. The Hack: Having a Media Company Mentality – Gary Vaynerchuk – Medium. This is a subject I have been thinking about for a long time.
It’s the reason I’ve been such a success. And the truth is, there is no reason to do anything other than act like a media company in today’s digital age. It just access. Never before have brands and consumers had the ability to create and consume content at scale. The 30 Elements of Consumer Value: A Hierarchy. When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately boost profits. But that’s the easy part: Pricing usually consists of managing a relatively small set of numbers, and pricing analytics and tactics are highly evolved.
What consumers truly value, however, can be difficult to pin down and psychologically complicated. How can leadership teams actively manage value or devise ways to deliver more of it, whether functional (saving time, reducing cost) or emotional (reducing anxiety, providing entertainment)? The 30 Elements of Consumer Value: A Hierarchy. How to Negotiate with a Liar. Executive Summary People, including negotiators, lie every day, so when you’re trying to make a deal, it’s important to defend against deception.
The best strategy, says the author, is to focus not on detecting lies but on preventing them. She outlines five tactics that research has shown to be effective: Encourage reciprocity. You can build trust and prompt other parties to disclose strategic information by sharing information yourself. Ask the right questions. Negotiators often lie by omission, keeping mum about relevant facts, but if directly asked, they are more likely to respond honestly. Watch for dodging. How expert schmoozers trick themselves into liking their target.
Big-wigs have much to gain from ingratiating themselves with even bigger ones, because having an in with important people sways decisions made in the executive washroom, on the golf course, or over plates of wagyu carpaccio.
This Is How To Be Persuasive: 7 New Secrets From Hostage Negotiation. We all have to have difficult conversations. And they’d be easier if you knew how to be persuasive. Whether it’s dealing with family members, buying a car or negotiating a raise, persuasion is always a useful skill. Uk.businessinsider. Roger Fisher on a Better Way to Negotiate, Part 1. The 8 Types of Salespeople - HBR Video. 6 Secrets to Writing a Better Brand Positioning Statement. A brand positioning statement is a concise version of your mission or vision statement. Sound intimidating? The 3 stages of creating a badass home page. Instead of Getting an MBA, Read These 5 Free Marketing Tips. Sequoia - Pricing Your Product. Seth Godin: How to get your ideas to spread.
What Startups Can Learn from Watsi’s Wildly Successful Email Campaign. In the winter of 2013, something unusual happened. Y Combinator backed its first nonprofit, accepting Watsi into its batch and sending the message that nonprofit organizations could operate like startups, and that tech companies could learn a lot from the social sector too. Suddenly, that leap of faith Grace Garey had taken two years earlier — deciding to join Watsi’s tiny founding team rather than getting a traditional job — seemed remarkably prescient.
Just out of school, she found herself running marketing for an organization that had captured the attention of both the tech and nonprofit communities. How to give a persuasive presentations: A Q&A with Nancy Duarte. Resonate. 7 Steps For Changing Minds. Persuade Anyone Of Anything. How to Persuade Others with the Right Questions: Jedi Mind Tricks from Daniel H. Pink. Your Elevator Pitch Stinks. Here's How to Fix It. 8 Conversational Habits That Kill Credibility. The Five Basic Stories That Can Give Your Speeches Power - Forbes.com. How to Get Anything You Want with Minimal Negotiation. The FBI’s Top Hostage Negotiator Teaches You How To Lower Your Bills. Secrets of Master Influencers.
The Psychology of Persuasion. The last damn thing you'll ever need to read about influence, persuasion and negotiation: 10 Psychological Research Studies to Help You Tap Into Human Behavior and Increase Conversions - YouMoz. In order to prosper in the world of online sales and conversions, marketers must understand the basic principles of human psychology. Social Enterprises Must Move Beyond Purpose. The 10 Commandments of Content. Digital Content Marketing Checklist. Quick Course On Effective Website Copywriting. 8 simple copywriting tips, backed by science. 10 UX copywriting tips for designers. Tone and Voice: Showing Your Users That You Care. Traction. Blog - Good User Experience Means More Than A Good Product. The Eulogy Test: How to Live a Life of Small Kindnesses.
Square, Airbnb and why experience really is design. Network Effects. 30 Actionable Tips About Influencer Marketing. BuzzSumo: Find the Most Shared Content and Key Influencers. A Social Media Guide for Startups and Entrepreneurs. How to Set Social Media Up from Scratch. The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online.