background preloader

Social Media Marketing

Facebook Twitter

'Pinterest' in Inbound Marketing. Social proof. Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.

Social proof

This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation. The effects of social influence can be seen in the tendency of large groups to conform to choices which may be either correct or mistaken, a phenomenon sometimes referred to as herd behavior.

Although social proof reflects a rational motive to take into account the information possessed by others, formal analysis shows that it can cause people to converge too quickly upon a single choice, so that decisions of even large groups of individuals may be grounded in very little information (see information cascades). Mechanisms[edit] Multiple source effect[edit] Research[edit] How to Optimize Your LinkedIn Profile for Social Selling [Infographic] Social Media Examiner. Experts' Guide to Keyword Research for Social Media.

The foundation of search marketing is built on keywords.

Experts' Guide to Keyword Research for Social Media

Search marketers know that conducting continuous keyword research and keyword analysis is critical to achieving success with organic and paid search advertising. But conducting and implementing keyword research is also highly effective for social media marketing. Whether your target audience is sharing content on YouTube or Flickr, or they’re Tweeting on Twitter, your social media marketing efforts should start with determining which keywords your audience is using. To be more specific, conducting keyword research for social media enables you to discover the needs and wants of social communities by: Tracking popular and trending topicsDetermining search/query frequencyGauging market interest for products or servicesIdentifying demand for keywordsBetter understanding user intentDiscovering relevant points of engagement Social Misconception: Isn't All Keyword Research the Same?

FTC 2013 Disclosures, What Marketers Need to Know. Are you confused about the new Federal Trade Commission (FTC) disclosure rules and how they relate to your social media activities?

FTC 2013 Disclosures, What Marketers Need to Know

Do you want to know more about what you need to disclose and how to make disclosures on social media to comply with U.S. consumer laws? In March of this year, the United States Federal Trade Commission released the first update to the .com Disclosures guide. Here’s a look at the key points in this update relevant to social media marketers today. Read the .com Disclosures guide for full details. The Environment Has Changed First, it’s important to understand the environment in which this guide was published.

With the first release in 2000, the .com Disclosures guide was an attempt to narrow the gray area of how marketing and advertising worked on the Internet so companies could maintain compliance with consumer protection laws. When the initial .com Disclosures guide came out, we were breathing a heavy sigh of relief having “survived” Y2K. Initial Observations. The Power of Weak Ties. Timing Is Everything: 5 Tools To Share At The Right Time. A common mistake made in the world of social media marketing is failing to share content at the right time for maximum exposure.

Timing Is Everything: 5 Tools To Share At The Right Time

It might seem like a small matter, but it can make a huge difference in everything from traffic to reposts. Those who manage to discover the best days and even hours to share see a significant growth in activity from their followers, and even manage to snare some new ones on a regular basis. How do you find these times? In the past, it was all a matter of trial and error. But such a method is imprecise and takes a lot of time and effort that can be better spent elsewhere. 1. Twitter has the most tools out there for analyzing data and finding out when the tweet. 2. This is the only reliable tool I have found for Facebook, perhaps because the style of platform is rather difficult to aggregate in any meaningful way. 3. Through historical content analysis, Timing+ gives you an accurate and long term look at when the best time is for sharing.

Infographic

Listen – Measure – Monitor: What It Really Means, How To Do It & What To Use. Social media has allowed us a new lens through which to view our customers.

Listen – Measure – Monitor: What It Really Means, How To Do It & What To Use

Search and web data have long provided us online user behaviour information. What they do, where they go, what they want, etc. Social media has slowly begun to fill in some of the blanks for us around what people are talking about and saying. We now know what people are saying, what they are hearing, whom they are saying it to, what they are interacting with and who's influencing those conversations. The difference between a solid measurement strategy and a listening effort may vary, and in some cases may even overlap. Listening And Insights Conversation Analysis: Once you get your listening tool set up with all of your keywords and competitor set one of the most interesting and insightful pieces of information to dive into is the conversation analysis. Sentiment: This one's tricky. Unique content - Textbroker.com. LinkPartners.com - Sites that swap and exchange reciprocal links.

Link Exchange. Free Link Exchange Directory. Innovative Premium and Performance Advertising - Blinkx Media. WebBizInsider.com - Get Inside to Supercharge Your Business Success. Social Media Sharing Made Easy.

Facebook

Twitter.