Keyword Research: How Can Words Be Related? Like I said previously, SEO tools not only provide useful (additional) information but are also as a great source for inspiration.
This time I am looking at a less well-known (despite the fact it has been around for quite a while) keyword research tool that opens up the whole wealth of ideas on how search engines might view the relations between words – Lexical FreeNet – Connected Thesaurus. The service compiles the list of related terms and also graphically displays the relation. For example: for a word [search] the tool provides the following list of related terms: = synonymous words: explore, hunt, hunting, look, look for, lookup, research, seek. Keyword Research Guide for SEO. It all begins with words typed into a search box.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. How to Judge the Value of a Keyword How much is a keyword worth to your website? Even the best estimates of value fall flat against the hands-on process of optimizing and calculating ROI. Understanding the Long Tail of Keyword Demand. The Giant List Of Keyword Tools. We’ve talked a lot about keywords in the last few weeks.
We went over how to drill down and uncover your core list and then how to take those top terms and generate many variations of those terms using keyword modifiers. At this point, you should have a fairly well-developed keyword list, but there’s always a chance to expand and find new terms, new iterations, new misspellings, new topics, etc. One of the most common questions I am asked is about which tools I use for keyword generation. Well, here you are! Right from my own Firefox bookmarks folder. Keyword suggestion tools Google External Keyword Tool – The “big daddy” of keyword tools straight from the belly of the beast. Engine suggestions Suggestions in the drop-down menus that appear when you start typing in a search box: Visualization tools & word clouds Topical/categorical GoRank Ontology Finder (Related Keywords Lookup Tool) – Checks the top 1000 Google results for your keywords by running a related word query.