6 Types of Facebook Posts That'll Help You Generate Leads. Most marketers know by now that Facebook is an important business tool for companies of every size and industry.
With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing.
And yet, we find that only about half of marketers use Facebook to source leads. Download our complete Facebook guide here for more tips on generating leads and customers from Facebook. To make sure we're all on the same page, let's start with what a lead is (and isn't), and the two types of leads you can generate on Facebook. Why? The Complete Guide to Setting Up the New Facebook Page Design. Our social media team had a nice little surprise upon logging into Facebook this morning.
We hinted at it last month, but it looks like the day has already come. The new Facebook business page design, which is virtually the same as Timeline, is now available for all businesses to implement on Facebook pages! Facebook is giving page administrators the chance to preview, tweak, and publish their new design immediately, but the new design won't be forced on you until March 30, 2012. In other words, you have until March 30 to play around with the new design without publishing before it must go live. Here's what you need to know to make the most out of the new design and all the features it has to offer.
How to Optimize Your Facebook Page for Facebook Graph Search. Do you want to be more visible in Facebook Graph Search?
As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it. This article will help you increase your exposure in Facebook Graph Search. Getting Started You want to prepare your Page so that it comes up more often in these searches. Currently, Facebook Graph Search’s initial search categories are a bit limited. Facebook gives you some initial search categories or you can search by keywords. You can drill farther down within these categories and you can also search on more general keywords. Here are four things that you can do to set your Page up for Facebook Graph Search success. #1: Watch Your Category and About Section So far it looks like mostly Place, Music, Books and Movie Pages are the biggest beneficiaries of the category classification.
Make sure you have your Page listed as one of these major categories if it fits. Review the Places Types. Add all of the types of food you serve. How To Set Up a Brand Page on Facebook Without Needing a Personal Profile. As Facebook approaches the 700 million user mark, it's easy to take for granted that pretty much everybody you know is a member of the social networking behemoth's site.
Although the total number of Facebook users continues to climb, many people simply don't want to have a profile on the site, whether because of concerns over privacy, information overload or their marriage-crippling Farmville addiction. For brands, however, not maintaining a presence on Facebook can be damaging, if not downright suicidal. Some businesses may prefer that staffers avoid logging into their distraction-filled personal account to manage the brand's Facebook presence.
Fortunately, there is a way to set up a page for your brand without needing a personal profile. 1) Go to 2) Click "Local Business or Place" 3) Choose the category that best fits your business. NOTE: If you're passing admin rights off to this account from another account (like your personal one), there are a few more steps. How to use the Facebook Photo Strip on your Fan Page. Facebook Photo Strip on our Fan Page wall There is a way to use the new Facebook photo strip and photo viewer to maximise the engagement of your fans on your Facebook Fan page.
You can effectively use them as free adverts for whatever you might want to send your fans to look at off Facebook. We’ll look at how in a moment. The recent update to the Facebook Fan Pages has given a vast overall improvement to the scope of your music promotion and music marketing efforts on Facebook. Admittedly, some of the things that many people had learned how to do, such as ‘Welcome’ or ‘Landing’ pages, are going to require more technical ability with the introduction of iFrames. Of course, the companies that currently offer tools for developing your Facebook Fan page without any programming skills will all be offering solutions that will suit most musicians needs.
Facebook Group vs Facebook Fan Page: What’s Better? How to Promote Your Facebook Fan Page & Get Lots of Fans. Ever since my last year’s post on the differences between the Facebook fan page and Facebook group (which needs an update by the way), people are contacting me with various questions related to the topic.
One of the most frequent questions is about the most effective ways to promote a Facebook fan page. The Ultimate Guide to Facebook Marketing. Is Your Facebook Fan Page URL Ugly? Change Your Username! Like Social Media.