Digital Shifts
Get flash to fully experience Pearltrees
Login - Advertising Age
Register so that you can sign up for our free e-mails, participate in our polls, comment on stories, share stories and generally keep connected to the leading source of marketing and media news, analysis and data. To get subscriber-only access, click here to view our subscription options and subscribe. Registering allows you to sign up for any of our free emails, participate in polls or comment on stories. If you are trying to get to subscriber-only content, or wish to receive weekly copies of Ad Age, then you'll need to subscribe. We offer several different packages, so click here for all of our subscription options: Subscribe But hang on a minute, I already subscribe to Ad Age, surely I should have access to adage.com already?Digital localization optimizes global strategies to improve experiences and results - Brian Solis
Part 15 in an ongoing series that serves as the prequel to my new book, The End of Business as Usual… The world is becoming a much smaller place. But even with social media contributing to a globally connected society, businesses that continue to take a global approach to social content and engagement may be missing opportunities for greater resonance and relevance. While a global presence is necessary for any organization hoping to connect with customers around the world, placing reliance on one prevailing strategy is just the beginning. In any web strategy, including social and also mobile media, localization is king. In my work and research over the years, I’ve observed a significant number of businesses that employ English-driven initiatives across the Web.
Photo courtesy of Rafeejewell With the ever increasing amount of online information from social networks, the need for organizing it has never been greater. Look around and there’s no shortage of aggregation tools to help us filter out the important stuff.
Paper.li Tops Content Curation Tools | TONY OBREGON
This post was originally published at ClickZ.asia on November 18, 2010. The Internet was coined ‘the most measurable medium’, largely as a result of the industry’s reliance on click-through rates (CTRs) to measure online advertising. But over the past several years, and through a variety of industry research, we’ve learned while clicks can be measured, they do not necessarily matter, at least not to the extent that many might have believed.
Moving Beyond the Click – How Digital Advertising (Should) Work (comScore Voices)
If You Think Social Gaming is Mainstream Now Wait Until They Hitch a Ride on Browsers - MarketingVOX
The next iteration of gaming will be the use of web browsers as their platform.
ifttt: A Social Media Virtual Assistant | TONY OBREGON
The idea of pressing a button to make life easier has always been the catalyst for modern day conveniences.