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January 7, 2013 By: Gian Fulgoni Back on December 19, I had the privilege of moderating the annual Digital Collective meeting in New York. The Collective is a regionally driven peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships among digital marketers.
We hope that you’ll find these concepts as inspiring as we do, and that they spark even more innovation in the year to come! 1. Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores One of the problems brick-and-mortar retailers have with Facebook likes is that – by their very nature – they’re visible online, rather than in stores. In order to bring them into the real world, Brazilian fashion outlet C&A installed displays on their coathangers to inform shoppers of the popularity of each item.
Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015. While IT budgets continue to stay flat, marketing budgets are up. Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012. Consequently, the heat up in marketing and advertising market attracts not only start-ups, but also tech vendors looking to enter this lucrative market.
Part 15 in an ongoing series that serves as the prequel to my new book, The End of Business as Usual … The world is becoming a much smaller place. But even with social media contributing to a globally connected society, businesses that continue to take a global approach to social content and engagement may be missing opportunities for greater resonance and relevance. While a global presence is necessary for any organization hoping to connect with customers around the world, placing reliance on one prevailing strategy is just the beginning. In any web strategy, including social and also mobile media, localization is king. In my work and research over the years, I’ve observed a significant number of businesses that employ English-driven initiatives across the Web.
Photo courtesy of Rafeejewell With the ever increasing amount of online information from social networks, the need for organizing it has never been greater. Look around and there’s no shortage of aggregation tools to help us filter out the important stuff.
Blog Apr. 1, 2013 | Share Multi-Platform Media Usage is Not a Zero Sum Game Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion...
The next iteration of gaming will be the use of web browsers as their platform.
The idea of pressing a button to make life easier has always been the catalyst for modern day conveniences.