LeadsCon. Copywriting & Direct Marketing Tips. I was browsing some old article files recently and ran across this piece on sales letters from more than 15 years ago. My first reaction was, “Crap. I’m getting old.” My second reaction was, “Hey, this ain’t bad.” While technology changes significantly and rapidly year to year, the principles of selling change very little. Stuff is stuff. People are people. And selling is just about bringing the two together with a little psychology. So, here you go. When you mail out promotional items, it’s best to enclose a sales letter to relay your product pitch. Of course, no formula can assure success for every letter. So you want to boost your direct mail response? What’s that? One of the great things about direct mail is that, with just a little ingenuity, you can test quickly and on the cheap to improve your results.
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