Eight ads that shatter tired gender stereotypes. Glass is a wonderful thing.
Windows, vases, spectacles, marbles. Such a shame about that whole glass-ceiling thing, isn’t it? Really tarnishes the whole image of glass. At least the Cannes Lions festival has managed to turn it into something positive, in the form of their new Glass Lion award, created this year to recognise advertising that shatters gender stereotypes. Advertising and the real world have diverged on gender. Of course, this is not true of all advertising, but the mere need for the Glass Lion award suggests that adverts which do shatter gender stereotypes are, frankly, not the norm. 1.
Even though Bodyform most definitely hit their advertising peak in the 80s (all together now; Woooooah Bodyform) this video response to a Facebook post on the Bodyform page is simply perfect – everything from the jug of blue liquid and clockwork orange-esque focus group footage to the fart. 2. 3. It was about time someone addressed the phrase “like a girl”. 4. 5. 6. 7. 8. Sustainable Gender Equality - a film about gender mainstreaming in practice.
SPECIAL: Stereotypes in society. By Annagrisel Alvareztú Decides correspondent In his book Media Literacy, James Potter claims, Stereotypes can have a negative effect because they are often inadequate as well as biased, they often serve as obstacles to rational assessment, and they are resistant to social change.
Many would wonder though, how do these stereotypes have a leading role in a society? What stimulates this phenomenon to occur? Stereotypes in media are usually used to categorize specific groups of people into a general concept that defines them as a single unit. Hispanics, African Americans, Americans, Asians, and many more ethnic groups are commonly taken by a general misconception that the media has helped to spread among society. News, movies and the Internet show many negative aspects of certain characteristics from specific ethnicities in order to relate more to the audience due to their recognizable behavior.
Exposure to the media can lead to imagery, fantasy and fiction that is not necessarily true. Home - No Gender December 2016. This Dating App Helps People Find Love Based on Their Mutual Hatred of Things - VICE. Going on a date with a complete stranger often requires both parties to navigate a minefield of topics and, by the end of what is usually a terrible time, figure out whether or not they have anything in common.
But wouldn't dating just be easier if you already knew all the things that person passionately hated? That's the idea behind Hater, a new dating app that matches people based on everything they both dislike. The app, which officially launches February 8, offers its black-hearted users a selection of various topics—like weed, belfies, the gluten-free lifestyle, and yes, don't worry, Donald Trump—and asks they swipe up if they love it, down if they hate it, right if they like it, and left if they dislike it. Users can also dismiss a topic if they have no opinion. The app then selects a group of people the user might be attracted to based on their shared loathing of certain subjects. The whole idea behind Hater was actually a joke, according to CEO Brendan Alper. Johanna Blakley: Social media and the end of gender.
Gender and Power in Online Communication:WP01-05. No.
WP- 01-05 Gender and Power in Online Communication Susan C. HerringCenter for Social InformaticsSLIS Indiana University- BloomingtonOctober, 2001 1. Introduction New communication technologies are often invested with users' hopes for change in the social order. Thus the Internet is said to be inherently democratic, leveling traditional distinctions of social status, and creating opportunities for less powerful individuals and groups to participate on a par with members of more powerful groups.
Munusamy ismail. Always #LikeAGirl. How have women been portrayed because of digital advertising by Faith Lebo on Prezi. Seth Godin: The tribes we lead.