Decker Marketing: 8 Tips for Selling Social Marketing to CFOs. Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic challenges ahead, your job doesn’t get easier. As someone who’s focuses on both creative and measurement, and as Interim CFO at Bazaarvoice, I started thinking more about the question of what marketers need to sell CFOs on the social marketing opportunity. Ultimately everything comes down to the bottom line – drive revenue, margin or costs down – but every marketing strategy has a different familiarity, timeline to ROI, or measurements that have to tie back to the P&L. So the approach to start, grow and sustain social marketing through the eyes of the finance department will differ from doing business as usual. And the justification needs to span beyond the numbers to get the entire management team to understand the ‘ecosystem’ effect of how customers make purchase decisions in a networked world.
100 Ways To Measure Social Media 11/17/2009. For JWT, It's Back To J. Walter Thompson As part of a bid to maintain what it's CEO calls "brand authenticity" the agency is dusting off the name it has used for most of its 150 years in business. ... AOL Debuts New Video Strategy, Content Continuing its month-long NewFront parade, AOL.com on Tuesday is expected to roll out out a new video strategy, along with a slate of new programming partners. ...
Consumers Concerned About Data Use Annie Weber, EVP of public affairs and corporate communications and consumer experiences, North America for GfK, says: "For several years, people have known there was an issue [with data security], but there has been a tipping ... The Most Influential Medium Your Brand Can't Influence, At Least Not Directly As far as audiences go, you probably couldn't find a tougher crowd than the one Wikipedia Founder Jimmy Wales played to when he opened The Media Kitchen's annual "Venture Capital Conference" in Lower Manhattan Wednesday morning. ... Magazine Ad Pages Fall 4% Enterprise Social Network Adds Analytics - InternetNews.com. Socialcast is taking the wraps off a new suite of analytics for its enterprise microblogging service, designed to give executives and analysts greater insight into how the system is being used and who the most frequent users are.
The Social Business Intelligence (SBI) suite is a proprietary suite of analytics that Socialcast said can provide insight into real-time microblogging activity as well as informal social activity. "As more information is exchanged along the social graph in the enterprise, it's becoming more important to learn how to leverage that and figure out who are the brokers and connectors inside a company," Socialcast founder and CEO Tim Young told InternetNews.com.
"Having these tools enables executives to derive a better sense of the business value the platform provides. " While microblogging services like Twitter and other social networks like Facebook and YouTube have attracted hundreds of millions of users, services specific to the enterprise have grown more slowly. This is a guest post by Robert J. Moore, the CEO and co-founder of RJMetrics, a on-demand database analytics and business intelligence startup that helps online businesses measure, manage, and monetize better. He was previously a venture capital analyst and currently serves as an advisor to several New York startups. Robert blogs at The Metric System and can be followed on Twitter at @RJMetrics. A few weeks ago, my former employer led a $100 million investment into Twitter and I must admit that I was quite jealous of my former colleagues. Rather than wonder about what I missed, I decided to figure out what I could from the outside looking in.
Twitter's user growth is no longer accelerating. Read on for some detailed charts a deeper dive into the data. How We Did It In most cases, this kind of outside-looking-in exercise wouldn't be possible. In the end, our sample size consisted of about 85,000 users and just over 3 Million tweets. Number of Twitter Users Hockey, anyone? Number of Tweets. Over 80% of Americans Use Social Media Monthly. Twitter Followers Stats for @cyberdad by TwitterCounter. The Five Biggest Mistakes in Measuring Social Media - ClickZ. InShare4 Attention world: It is now time to take social media seriously. I know: You feel like you're already taking social media seriously. You're Tweeting and posting, blogging and following. You've got accounts on every site that allows you to share and you've got them all linked together.
You're out there and you're social. Big deal. It doesn't take much effort to set up an account on most social sites, and the effort involved in putting out content is fairly minor as well. Just showing up doesn't get you anything. First, become extremely serious about measuring the effort you're putting in and determining the value you're getting out. So, to help you determine how to best measure social media, let's examine five ways people go wrong when measuring social media.
Big Mistake No. 1: Assuming Your Fans/Followers Will See a Post Someone you count as a follower may only log on once a month. Big Mistake No. 2: Failing to Account for Overlap Across Networks Ahhhh! 30+ Impressive Social Media Stats Visualized [Video] HOW TO Sell Social Media to Cynics, Skeptics & Luddites - Ti. Profile for @cyberdad. For cyberdad. Katya's Non-Profit Marketing Blog. Fri, June 26 2009 Filed under: Social Media • I get asked this question a lot. What is the ROI of social media? So I asked some experts. This question will be answered today in a guest post from Bob Cramer, CEO of ThePort Network, a social media solutions provider and great resource for nonprofits..
By Bob Cramer In rolling out an online social networking community, your nonprofit’s objectives should be all about your organization’s constituents. However, actually measuring success around such themes can be difficult. By taking into account both qualitative and quantitative measures, it is possible to get a more comprehensive and accurate look at the real impact your social community is having. Measuring Qualitative Success by the Relationships You Have With Members It’s easy to overlook qualitative measures for social networking success, because they are intrinsically abstract as compared to “hard” quantitative measures such as membership growth or increases in the number of page views.