DMP. #TraderTalkTV: Adap.tv Explains Programmatic TV Buying Execution. ‘Programmatic TV’ is soon to become one of the buzz phrases of the ad tech industry, just as ‘cross-screen’, and ‘transparency’ are the de rigeur programmatic terms at present.
But still, few people are actually aware of the intricacies of its execution, and potential. In this episode of #TraderTalkTV Phil Duffield, SVP, international, Adap.tv, dispels some popular misnomers over both the term, and the possibilities the technology offers. Press play to see how he explains that programmatic TV buying is NOT A REAL-TIME ad buying technology, rather it is a SOPHISTICATED WORKFLOW TOOL employing third-party data segments to enhance existing practises of TV planning. Here he further explains to Ciaran O’Kane, CEO ExchangeWire, how Adap.tv uses panel data segments overlaid against more established datasets, such as Nielsen, to help TV media buyers better target their campaigns, as well as media owners enhance revenues.
Videoplaza. Global Programmatic Video Market 2014-2018: Key Vendors are Adat.tv, BrightRoll, SpotXchange... DUBLIN, Sept. 10, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Global Programmatic Video Market 2014-2018" report to their offering.
Programmatic video is a fast-growing and emerging field driving the growth of online advertising. Programmatic buying automates the process of buying ad inventory from an advertising exchange in real-time to broadcast an ad to the target customer. It enables advertisers to buy media using algorithms and offer a platform to measure the effect of advertisements and their return-on-investment. In simple words, it can be defined as a platform where buyers and sellers are connected through technology infrastructure. The analysts forecast the Global Programmatic Video market to grow at a CAGR of 20.64 percent over the period 2013-2018.
This report covers the present scenario and the growth prospects of the Global Programmatic Video market for the period 2014-2018. SSP, DSP, Ad Exchanges: comment ça marche - AdServers France. Quarterly_Update_TubeMogul_US_Q2_2014.pdf. RTB Vidéo : bilan en infographie du marché programmatique vidéo en janvier 2014 par StickyADS.tv.
Dmexco. Pour Ebuzzing 60% des pub vidéo achetées en mode programmatique ne sont jamais vues-%post_id% Il y a une bonne et une mauvaise nouvelle dans l’étude conduite par Ebuzzing en matière de visibilité des publicité vidéo en ligne.
Commençons par la mauvaise, la visibilité n’est que de 64% en moyenne. Lorsque l’on achète en direct à l’éditeur ce n’est que 50% et même de tout juste 40% en programmatique. Oups. La bonne nouvelle à retenir est qu’une hausse de 40% de la visibilité peut conduire à une augmentation des ventes de 75%. Pour Pierre Chappaz, le PDG et co-fondateur de Ebuzzing et Teads, la moitié de toutes les publicités en ligne n’est pas visible par les internautes. Ads Beyond the Pre-Roll, a Series presented by Ebuzzing & Teads. Ads Beyond the Pre-Roll, a Series presented by Ebuzzing & Teads Advertisers and their buyers often say they aspire to advertise only with “premium” publishers.
But what does that really mean, and is the notion changing as ad tech evolves around it? Three execs from different parts of the industry debated for Beet.TV… Mindshare’s New York digital lead Joe Migliozzi: ”Hopefully, over… Programmatic Advertising Report : Le programmatique porté par le Mobile, la Vidéo et le RTB. Mardi 29 juillet 2014 11:22 Les technologies programmatiques modifient considérablement le monde de la publicité digitale en permettant aux annonceurs de trouver la bonne audience au bon prix et au bon moment.
Selon le rapport "The Pulse of Digital" de Business Insider Intelligence, le Real-Time Bidding (RTB), l'un des éléments importants de l'écosystème du programmatique, devrait générer plus de 18.2 milliards de dollars de revenus aux Etats-Unis en 2018, contre 3.1 milliards de dollars en 2013. “Rising Star” Formats Can Be Programmatic: Xaxis’ Warner. Automated trading of standard online display ad units is becoming commonplace.
But fancier, more engaging new ad formats can also now benefit from this technology. “IAB rising star units are often though of as upper-funnel, very branding, engaging tactics that aren’t associated with programatic,” says Sarah Warner, trading manager of GroupM’s programmatic unit, Xaxis. “But we can do it. Xaxis was traditionally thought of as DR engine. But with video and rising star and our creative shop, we’re really trying to set ourselves apart as an entire solution.” Unlike conventional static display, IAB rising star formats include filmstrips, expanding toolbars, sidebars and more.
Warner was one of the speakers at the Beet.TV video advertising summit on “outstream” advertising presented by Ebuzzing & Teads. Le SSP vidéo SpotXchange peut-il continuer à rester indépendant face à la consolidation du marché.
AOL's Adap.tv Acquisition: The Industry Reaction - VAN - Video Ad News. AOL's Adap.TV Deal Hides The Ugly Truth About The Video Ad Market.