Interesting articles and insights into social media. Jan 14
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This is a page of the DIRECTORY OF LEARNING & PERFORMANCE TOOLS Want to add a tool to this page, email Jane.Hart@c4lpt.co.uk
Patrick Moorhead is president and principal analyst at Moor Insights & Strategy , a highly regarded high-tech industry analyst firm focused on the disruptive ecosystems of smartphones, tablets, personal computers, living room devices and social media. New social media service Path promises to bring your true friends (not just acquaintances) together in a much more personal way. However, neither Path, nor Facebook , nor Google+ have fully comprehended that personal circles vary by context, and that context changes rapidly and infinitely.
I’ve begun to dig through the net as part of my Internet Tools Wiki project for the most useful articles on specific Internet Tools. Every once in a while, I will post collection updates on the blog.
Click for larger size After taking some inspiration from Boris Simus and his Minimal Contact/Biz Card design , I went ahead and tried one on for size myself.
Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, social media is still growing rapidly, becoming an integral part of our daily lives. Social networking is now truly a global phenomenon.
Paris metro on a weeknight and numerous heads are tilted towards a book or a Smartphone that holds their attention. Of those engaged with the latter, many are using a social network, or are busy tweeting. The emergence of social networks dates back to approximately 2004, but only since 2008 has their rapid growth reached the general public. Professional social networks have also developed in parallel, but their use remains marginal.
Social network ad spending is one again on the rise, argues a recent study by eMarketer, which predicts that US advertisers will spend nearly $1.7 billion on social sites this yea. This estimate is a noticeable increase from initial 2010 projection made by eMarketer, which forecasted $1.3B for this year, as well as a 20% increase from 2009 spending.
2010 marked an important milestone in the young social media industry. Mainly because businesses began to leverage social media to be closer to their customers, have a better and almost real time understanding of their markets and reduce marketing expenditure while growing brand reputation and market share. Businesses who are not leveraging social business technology to monitor, research, connect and collaborate socially with their clients will have a competitive disadvantage over those companies who do.