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With more than 85 million users and “ a new member being added every second ,” LinkedIn is often regarded as the premier social networking site for business professionals . Companies also see LinkedIn as a valuable place to promote their products and services. Let’s explore LinkedIn together and see if you can identify new ways to enhance your user experience by considering the topics discussed below. As I’ve done in the companion pieces to this post, 26 Twitter Tips and 26 Facebook Tips , I’ll introduce LinkedIn Tips from A-Z. These tips will reference both personal and company perspectives. But before we get started, let’s go over a couple of LinkedIn basics —who’s on LinkedIn, creating your LinkedIn profile and developing your list of LinkedIn connections.
Dan Klamm is the outreach and marketing coordinator at Syracuse University Career Services. Connect with him on Twitter @DanKlamm . Finding a job in today's economy is tough if you're looking locally, but it can be particularly challenging if you're seeking work in a far-away, unfamiliar city.
Welcome Back, All: As I was preparing for a presentation to the marketing students from Milwaukee Area Technical College, I revisited one of my favorite personal branding books, “Me 2.0: Build a Powerful Brand to Achieve Career Success” by Dan Schawbel. In his book I stumbled across a concept that really resonated with me, and that is the link between personal branding and LinkedIn. Here is his concept: You need to approach your career in terms of differentiation (standing out in the crowd) and marketability (providing something other people want or need).
Back in April 2010, business-oriented social network LinkedIn gave users the ability to follow companies in addition to following users. Initially, company profiles were just a way to receive an information stream from the company, similar to company pages on Facebook. Now, however, LinkedIn is adding several new options for companies and users that follow them.
HOW TO: Use LinkedIn To Get Laid There’s nothing particularly sexy or buzzy about LinkedIn . You probably signed up, carefully curated a profile that projects an image of professional accomplishment and togetherness (and if you were really serious, maybe even put together a nice list of recommendations from influential middle-management colleagues who liked your strat), and then completely forgot about it. But did you know that you can also leverage LinkedIn as an effective tool to troll for a little naughty Internet hook-up action? I know what you’re thinking: “Eww!”