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Facebook is a great platform for communicating with existing customers, marketing to potential customers, and showing the great things that set your brand apart from the rest. But how do you know if your Facebook messaging is actually effective? Facebook Insights has proved to be my favorite part about Facebook because, on a granular level, useful information can be gleaned to help improve the effectiveness of your Facebook marketing.
Banks, often held back by industry regulations, are rarely considered innovative when it comes to social media. But Facebook is the perfect place for financial institutions to loosen their neckties, roll up their sleeves and show some personality. The Facebook community wants to connect on a personal level, rather than learn about policy updates. This may sound like a challenging feat for those accustomed to banks' traditional platforms of communication. To explain the transition, we've put together five dynamic ways for financial institutions to engage with the Facebook community.