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PRWeek outlines biggest players in world PR with launch of Global Power Book. The Global Power Book features Q&A profiles with more than 300 PR leaders from both agency and in-house who have an influence across multiple borders.

PRWeek outlines biggest players in world PR with launch of Global Power Book

As part of the project, the PR leaders were asked to answer a series of questions that offer revealing insights into them and the industry in general. These include their favourite PR campaign of the past year, their most respected politician, most admired brand or business, and the best advice they’ve ever received. Global Power Book entrants were asked to identify the biggest single challenge facing the profession, and talk about how their role has changed over the past five years. They also revealed their favourite fictional PR character. Stay tuned to PRWeek over the coming days as we publish a series of news stories highlighting the most popular answers to the questions. The 100 top tech PR executives in the world. “If I was down to my last dollar, I’d spend it on public relations.”

The 100 top tech PR executives in the world

Do you know who said that? It was Bill Gates. Founder of one of the most successful technology businesses ever created. “It takes 20 years to build a reputation and 5 minutes to ruin it.” Tono Studios Helps Marketers Reach Hispanics With Culturally Authentic Ads. Photo From his spot in the control room at Tono Studios, Jaime Zapata has a window into the growing influence, and nuance, of the Hispanic market.

Tono Studios Helps Marketers Reach Hispanics With Culturally Authentic Ads

In the last month, his Santa Monica, Calif., commercial audio company has brought sound to advertisements for such organizations as Alaska Airlines, Acura, the Humane Society and Universal Studios. PRWeek Awards. SABRE Awards North America 2015 Finalists. 2015 SABRE Awards North America finalists The 2015 North America SABRE Awards shortlist includes around 300 campaigns, selected from among more than 2,000 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement.

SABRE Awards North America 2015 Finalists

The campaigns were evaluated by a jury including more than 40 industry leaders. The Optimal Length For Every Social Media Post. How long should your tweet be?

The Optimal Length For Every Social Media Post

The best TED talks for corporate communicators. Have you ever wanted to ask Disney filmmakers how they write magical and unforgettable stories?

The best TED talks for corporate communicators

Do you think it would be fun to chat with a linguist about whether adding "selfie" to the dictionary signals the demise of English? Do you want to know what the man who curates TED talks thinks makes a compelling speech? If so, today is your lucky day. Those topics are among the nine TED talks corporate communicators should watch. Best Places to Work in US PR 2014. During working hours, Cohn & Wolfe has had internal celebrations with themes including summer luau, World Cup, and back to college.

Best Places to Work in US PR 2014

They are not staged by management to relieve tension caused by client demands, but rather as a way for peer groups – for example, all of the account executives from across teams – to get to know each other. They are given a budget and invited to create, in secret, a themed party. "We had an ‘aha’ moment," says Jim Joseph, president of North America for Cohn & Wolfe, one of PRWeek’s Best Places to Work honorees in the large agency category both this year and in 2013.

"When I started out in the business we got to know colleagues organically, but we realized that doesn’t happen as much today. Work is much more complex and often dictates you are in your own little group," adds Joseph. "And staff tell us they love doing the events," he says.

PR Tech

Best L.A. agencies ranked by O'Dwyer's Public Relations News. 42 West - Full-service public-relations for the entertainment industry. Seeing Through the Illusion: Understanding Apple’s Mastery of the Media. Apple CEO Tim Cook with former VP of Worldwide Communications Katie Cotton.

Seeing Through the Illusion: Understanding Apple’s Mastery of the Media

Why Are There So Many Women in Public Relations? The field is nearly two-thirds female.

Why Are There So Many Women in Public Relations?

Presentation Skills

10 New Year's resolutions for PR pros. The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications. Converged Media. Messaging. Pitching. Planning. Campaigns. PR Measurement. Journalists. Exec Conferences. ExecRank - The Leading Authority on Executive Rankings, Lawyer Rankings & More. IR. PR Lessons. PR Firms. Instant access to freelance professionals, experts, and consultants - Get work done on Elance. "We Need A Fundamentally Different Way To Create A Brand": An Agency CEO Sums Up The State Of Advertising. In Content Era, What’s the Role of Agencies? Brands have the content bug.

In Content Era, What’s the Role of Agencies?

They’re building out media assets, even going so far as to create “brand newsrooms” that loosely mimic what real news operations do. When brands were all about making ads, the agency role was quite clear.

Influencer Relations

6 PR trends to watch in 2014. With a few scant weeks left in the year, it's time to offer a glimpse at what seems likely for 2014 in the world of PR and marketing. Let's consult the crystal ball: PRWeek Awards Finalists 2013. Holmes Report Names Americas Specialist PR Agencies Of The Year. NEW YORK—Leading specialist firms Hunter PR, Brunswick, Olson Engage, W2O Group, Makovsky + Company, Global Strategy Group, and Highwire are The Holmes Report’s 2014 Specialist Agencies of the Year.

The firms were selected by The Holmes Report’s editorial staff from among finalists announced last week. The selections are based on our Agency Report Card process, which seeks input from more than 100 agencies across the US and the Americas, with growth, awards, and industry perceptions also taken into account. Power List 2014: Power principals. Fleishman And Kroll Partner To Offer Data Security Services.

NEW YORK—FleishmanHillard has forged an alliance with risk management firm Kroll to deliver client services focused on cybersecurity and data breach risk mitigation. Kroll will focus on enterprise network security and threat detection, incident investigation and response, and notification of consumers impacted by a breach. FleishmanHillard will provide strategic communications, crisis management and reputation recovery services. The alliance was formed to meet what the firms say is a growing demand from companies of all sizes for cyber-related preparatory services.

It is focused on serving organizations that have not yet experienced a data breach or cyberattack and helping them prevent one from occurring. In the event of a breach, the alliance will also provide investigation, remediation and crisis management services. “Companies are now thinking about their levels of risk in proactive ways. Opera Software Taps Engage For B2B PR.

Opera Software has brought on Bay Area-based boutique Engage to lead its North American B2B PR as it looks to make its cloud-based mobile video optimizer more widely adopted by US-based wireless operators. Engage PR initially worked with SkyFire that built mobile browser technology that smooths out multimedia over 3G and 4G networks. How the World Series MVP is helping Jockey build buzz for its new underwear line. The Innovation 50. US Awards 2015 shortlist revealed. Arts, Entertainment & Media Campaign of the YearSponsor: DS Simon. Why agencies are notoriously bad at wooing new business. Drew McLellan leads the Agency Management Institute, a consultancy to small- and medium-sized advertising agencies. New business isn’t something most agencies worry about — until it’s too late. Pr jobs, communications jobs. PR Tech: The next automated marketing frontier.