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Millennials

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Millennials: Brand yourself better and get that dream job. Millennials, if you haven’t burnished your personal brand, you’re doing it wrong.

Millennials: Brand yourself better and get that dream job

This, anyway, is the message behind the new “Brand of You” campaign by Fifth Third Bank, a regional banking corporation headquartered in Cincinnati, Ohio. Commencement season is looming, and the job market for recent grads leaves a bit to be desired: Only 36 percent of 2014 college grads enjoy full-time employment, according to CareerBuilder. So Fifth Third has partnered with national reemployment company NextJob to help recent graduates land their dream jobs.

The campaign, geared at millennials, invites recent graduates to enter for a chance to win one of 1,000 job coaching scholarships –a total of $1 million in job search training — offered by NextJob until July 20. Advertisement. Adage. Marketers spent the last decade enthralled with the elusive, so-called millennial generation, striving to understand its ever-changing social habits -- from Instagram to Snapchat to Periscope -- and burgeoning nonconformity, thrifty spirit and swelling hot sauce obsession.

adage

In attempts to grab hold of the consumers also called Generation Y, Pizza Hut doused its pies with sriracha, Whole Foods announced a lower-priced grocery chain and brands everywhere looked to YouTube stars and bloggers to give their products a youthful sheen. Even as the cohort ages and evolves, marketers are still chasing the shadows of millennials' younger selves. Consider the plight of teen retailers such as Abercrombie & Fitch and Aéropostale, which are struggling to revamp their merchandising and marketing approaches to better attract audiences that have already largely outgrown them. For Millennials, Use of Technology Just as Important as Brand Name, Study Finds - CMO Today. Generational and Time Period Differences in American Adolescents’ Religious Orientation, 1966–2014. Abstract In four large, nationally representative surveys (N = 11.2 million), American adolescents and emerging adults in the 2010s (Millennials) were significantly less religious than previous generations (Boomers, Generation X) at the same age.

Generational and Time Period Differences in American Adolescents’ Religious Orientation, 1966–2014

The data are from the Monitoring the Future studies of 12th graders (1976–2013), 8th and 10th graders (1991–2013), and the American Freshman survey of entering college students (1966–2014). Although the majority of adolescents and emerging adults are still religiously involved, twice as many 12th graders and college students, and 20%–40% more 8th and 10th graders, never attend religious services. Twice as many 12th graders and entering college students in the 2010s (vs. the 1960s–70s) give their religious affiliation as “none,” as do 40%–50% more 8th and 10th graders.

Pacific Standard. How Aging Millennials Will Affect Technology Consumption. CES: Millennials Value Netflix More Than Broadcast or Cable, Study Finds. Netflix subscriptions are more valuable to millennials than broadcast and cable subscriptions, a recent study from NATPE/Content First and the Consumer Electronics Association has found.

CES: Millennials Value Netflix More Than Broadcast or Cable, Study Finds

The initial findings of the joint research study, the second such project from NATPE and CEA in as many years, were presented during International CES in Las Vegas on Thursday. The biggest takeaway was just how important streaming has become to how millennials, the generation defined as people ages 13 to 34, consume TV content. According to the study, 51 percent of millennials consider Netflix subscriptions very valuable, compared to 42 percent for broadcast channels and 36 percent for cable subscriptions.

Young people are also more likely to stream a full-length TV program than watch it live on TV during its original air time or time-delayed on a DVR. TV sets lack mobility, which is an important feature for young people, 28 percent of whom watch television on a tablet. A Millennial's Version of "The American Dream" The next generation of consumers isn't buying what you're selling.

A Millennial's Version of "The American Dream"

We're just not that into cars. And we're just not that into houses, either. We're really not into a lot of new stuff in general. So what's a 21st century company to do? For much of the 20th century, B-to-C businesses sold the American Dream piece by piece. Now the stuff people buy doesn't matter nearly as much as their ability to produce it, design it, write it, or create it.

Millennial values are turning the consumer market into a creator market. The products and services making this easier will be the killer apps of the future. Millennials in Adulthood. Detached from Institutions, Networked with Friends The Millennial generation is forging a distinctive path into adulthood.

Millennials in Adulthood

Now ranging in age from 18 to 33, they are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future. They are also America’s most racially diverse generation. In all of these dimensions, they are different from today’s older generations. And in many, they are also different from older adults back when they were the age Millennials are now. Pew Research Center surveys show that half of Millennials (50%) now describe themselves as political independents and about three-in-ten (29%) say they are not affiliated with any religion.

Millennials have also been keeping their distance from another core institution of society—marriage. Digital Natives.