LinkedIn Elevate opens to the enterprise, gets audience reach analytics. In the age of social media, companies turn to employees as brand ambassadors.
These are the people who add credibility to any company in terms of expertise and thought leadership. It’s because of this that LinkedIn launched its Elevate service earlier this year, and five months later, the service is now available to large enterprises (those with more than 2,000 employees). Not only will more people have access to this service, but it now comes with better analytics. 10 Ways PR Can Leverage LinkedIn. 4.5 min to read by Rebekah Iliff Published on July 7, 2015 A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker.
We talked about everything from how to ensure your LinkedIn connections aren’t aware of your stalking habits, to how the company’s “women in tech” initiatives are setting an example for other public companies and laying the foundation for the next generation of STEM-focused gals. After the interview (because I may or may not be obsessed with all-things-PR) I asked them if they could kindly cull together a list of ways in which everyone from PR professionals to startup founders can leverage all of LinkedIn’s amazing features to enhance both internal and external communications strategies. Well, needless to say, they did better than cull. Steve Maman, the 'Jewish Schindler', working to rescue young women taken by ISIS as slaves - Home.
Wednesday August 19, 2015 He's being called a "Jewish Schindler" -- a modern day rescuer of young women and girls in Iraq who've been taken by force by ISIS.
Steve Maman is the Montreal businessman behind a project called the Liberation of Christian and Yazidi Children of Iraq, or C.Y.C.I. And just as Oskar Schindler saved Jews from the death camps, Steve Maman is being credited with saving Yazidi and Christian women and girls from sex slavery. "What motivated me is very simple...being Jewish, being part of a people that actually survived the Holocaust...we for six years waited for people to actually answer the call and come and help us," Maman tells As It Happens guest host Matt Galloway. According to the United Nations, thousands of women and girls have been sold into sex slavery, or taken as brides by Islamic State fighters, since ISIS started fighting its way across northern Iraq last year. Steve Maman shakes hands with Conservative Leader Stephen Harper. The project is working. Empowering Social Sellers with LinkedIn’s New Sales Navigator. Social media and the ubiquity of data have fundamentally changed the way products and services are bought and sold.
We are now in an era of social selling where the art of appealing to the savvy buyer takes place online long before the deal is closed. As the leader of a large sales organization, I’ve seen first hand how social selling can benefit and transform sales teams. It has the power to reduce cold calls, and turn them into warm introductions. Sales Navigator: The Sales Tool for Social Selling. 6 lessons from the top 10 Best LinkedIn Company Pages. 6 lessons from the top 10 Best LinkedIn Company Pages. 10 LinkedIn mistakes that will cost you a job. Remember when networking was something you did with your dad or mom and their circle?
Your parents would mention to their friends, "Did you know my daughter is interested in advertising? " Nowadays you don't need a parental circle, or even your parents, to connect to people who can help with your career. You do need a plan. 10 Takeaways from the Best Company Pages of 2014. At the end of 2014, we enlisted your vote and announced the Best Company Pages of 2014.
Out of the 4 million Company Pages in our ecosystem, these 10 businesses have managed to break through and create a unique presence for themselves. But they’re not the only ones cut out for the job. Top 6 Reasons You Should Use LinkedIn as a B2B Marketer. Customer Development LabsCustomer Development Labs. 12 pieces of LinkedIn advice you've (likely) never heard.
Are you a lurker on LinkedIn?
Eighty percent of us are. We watch and read what's on the network, but we're not proactive. We don't use LinkedIn's newest and best features to our advantage. If you're in the business of creating new business, start using these 12 secrets: 1. This is like having unlimited InMails. 2. When you follow second- and third-degree connections in the same groups as you, you'll see their updates on your homepage like they were first-degree connections. 3. Upload videos and presentations to your profile, or provide links. With Bizo acquisition, LinkedIn goes from social media network to B2B marketing platform. How To Really Use LinkedIn To Find New Customers In 10 Slides. Top 5 Lead Engagement and Nurturing Techniques For LinkedIn. How journalists can break stories and find sources on LinkedIn.
Each month, I work with hundreds of journalists, showing them how to use LinkedIn to find story ideas, locate and contact hard-to-reach subject matter experts, and scoop their competition by finding information being shared no where else except on LinkedIn.
It all starts with the power of the LinkedIn search. Whether you're using the unified search functions at the top of the screen, or doing a much more refined search via the "Advanced People or Jobs" search, there's a pretty good chance you'll find the information you need to flesh out a breaking story, add dimension to a profile, or contextualize a broader issue with global ramifications. Even better is the fact that when you do find the "right" person, you have several options on how to reach them.
One way is to send them an invitation request. But to be honest, that can seem awkward because you don't really know that person. 22 LinkedIn Secrets LinkedIn Won't Tell You. With Bizo acquisition, LinkedIn goes from social media network to B2B marketing platform. How recruiters use LinkedIn, Facebook and Twitter to find candidates. Omar Akhtar, Senior Editor January 17, 2014 Let's face it,everyone's looking at your social media profile, especially when it comes to the professional space.
LinkedIn of course has an obvious part to play - that's where you present yourself professionally - but increasingly Facebook and Twitter are becoming a larger part of the equation. According to this infographic from Bullhorn, recruiters are increasingly using social media to identify and engage quality candidates. 21% of recruiters use all three platforms to do so. Surprisingly, it's Twitter and not LinkedIn that drives the most job activity, with 8.4 times more job apps per contact than Facebook, and 2.8 times more than LinkedIn. 10 reasons PR pros should love (and use) LinkedIn.
LinkedIn Company Page Tips for Agency, Corporate PR Pros. On Sept. 6, LinkedIn rolled out its new "Company Pages," giving companies the opportunity to be more creative and present more content.
Since potential clients, customers and employees are checking out your company page, it's worth your while to make it as attractive, informative and interesting as you can. How Journalists Use LinkedIn. Avoiding LinkedIn's Top 10 Pitfalls (While Kicking The Competition's Butt) 5 little-known, powerful LinkedIn tools.
In a recent study of 5,000 B2B and B2C businesses, HubSpot found LinkedIn was 277 percent more effective at bringing in leads than Facebook and Twitter, with a whopping conversion rate of 2.74 percent. Yet, many businesses ignore LinkedIn. This under-used tool offers businesses the opportunity to create real results, but many organizations don't use the network to its full potential. Follow these tips to squeeze more marketing juice out of this major social network. 1. Top 10 Tips from “LinkedIn Marketing: An Hour a Day” By: Viveka Tuesday October 23, 2012 Tags: LinkedIn Expert, Viveka von Rosen, LinkedIn Tips, LinkedIn help I was recently asked to write an article on my book, "LinkedIn Marketing: An Hour a Day" so I decided to sharesome of my top tips from it, chapter by chapter.
You don't have to buy the book to benefit from it, although of course I recommend you do! Here is an Interview I did with Donna Gilliland about it: 3 deadly LinkedIn profile mistakes to avoid. The sad truth: You are probably committing three deadly mistakes that are turning you into a leper on LinkedIn. If it makes you feel any better, you aren't alone. Thousands of people make these three LinkedIn profile mistakes, turning their profiles into a giant waste of time. I won't tell you that you need a professional profile picture or recommendations. Those are a given. This article will explore the science of personal branding—why most people blend into the background and are instantly forgotten.
LinkedIn Prospecting, How to Find Your Next Customer on LinkedIn. Do you use LinkedIn for your business? 5 LinkedIn Company Page Tips to Enhance Your Marketing. Do you use LinkedIn for business? LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data] 4 headlines for an irresistible LinkedIn profile. 5 ways LinkedIn can lead reporters to you. Editor's note: This story is taken from Ragan's distance-learning portal RaganTraining.com. The site contains hundreds of hours of case studies, video presentations, and interactive courses. Learn more about this session. Company Pages - Frequently Asked Questions. Kate Mitchell: The Advantage of LinkedIn - The Accelerators.