Best Global Brands - Interbrand. Content Marketing Software. 2014 - Best Global Brands - Interbrand. Lucky Brands Taps Zimmerman to Help Fuel Growth. Fred Wilson: Tomorrow’s CMOs Will Be Content Marketers. What will drive the rise of content marketing?
According to Fred Wilson, it will be older generations of marketers leaving the scene. “We need a generational change,” Wilson said at an Internet Week breakfast event on Monday at City Winery. Best Super Bowl commercials of the last 50 years. The path to Super Bowl 50 began with the weekend’s wild card games, and Tivo is marking the milestone of the NFL’s biggest game by focusing on everyone’s favorite part, the ads.
The 7 Biggest Issues Keeping CMOs Up At Night. The CMO Club. Pete brings over 28 years of experience in marketing, sales, IT, and product management within the consumer goods, high tech, digital and software industries.
He has successfully created and led the first truly professional and social network of Chief Marketing Officers. He has also managed to leverage innovative technologies within integrated marketing, align IT with marketing and sales organizations, combine the 'Art of Customer Experience' with the 'Science of Hitting Your Numbers', and help CMOs solve their biggest challenges.
Prior to founding the CMO Club, Pete served as Global Vice President of AVAYA; Chief Marketing Officer of DoubleClick, the industry leader in online ad serving, permission based email and catalog list management, and GM of the Consumer Goods division of Siebel Systems. Additionally, Pete spent 15 years at Mars, Inc. in numerous executive roles and held executive positions at i2 Technologies, Deloitte & Touche and Gulf Oil Corporation.
The 7 Biggest Issues Keeping CMOs Up At Night.
Chief Marketing Officer (CMO) Council™ Website. David Kadrie Vice President, Marketing 3M Health Care David leads Marketing for 3M Health Care, a $5 billion global business. 3M is a global leader offering innovative products and solutions for medical, oral care, health information management, drug delivery and food safety. 3M Health Care leverages 3M technology, world-class manufacturing and global reach to provide trusted products that help promote health and improve the quality, cost and outcomes of care.
David has worked at 3M for 19 years in various marketing and business leadership roles. His most recent position was Global Marketing & Business Development Vice President for the 3M Skin & Wound Care Division. Mr. Kadrie’s previous assignments at 3M include leading Strategy for 3M Health Care, Business Director for Personal Care Division in Europe, and the first Six Sigma Director for 3M Health Care. Rodrigo Sierra SVP, Chief Communications & Marketing Officer American Medical Association.
Everything You Hate About Advertising in One Fake Video That's Almost Too Real. Well, this is hilarious on a few different levels.
Stock video provider Dissolve has taken the text of Kendra Eash's brilliant advertising takedown, "This Is a Generic Brand Video," originally published by McSweeney's, and set it to actual stock video clips. The company explains: "The minute we saw Kendra Eash's brilliant 'This Is a Generic Brand Video' on McSweeney's, we knew it was our moral imperative to make that generic brand video so. No surprise, we had all the footage. " The results, narrated by Dallas McClain, are outstanding.
The world’s best CMO conversations.
Big Data and the CMO. The Most Important Marketing Tool You Probably Aren’t Using. Before social media taught us we had to sound human, we could talk to everyone in the same generic business-speak to everyone.
Now, people have come to expect businesses to speak to them in a more personal way and to be more relevant. Personas allow you to do that. Personas will determine the content, tone and language that you use when communicating. To better understand how important this is, imagine yourself at a family holiday party. You would not discuss the same topics or use the same kind of language with your grandmother who loves to garden, your college-age nephew who is fascinated with politics, or your sister, who’s an executive at a software company.
Personas have traditionally been used to develop website designs, but they are an excellent communication device for all marketing purposes. Follow a Customer's Journey as He or She Actually Behaves. The funnel is dead. The new consumer decision journey.
Wall Street Journal embraces native ads. The Wall Street Journal announced the launch of a new content division today: WSJ.
Custom Studios, which global head of advertising Trevor Fellows described in an announcement as "an innovative, intelligent and flexible suite of capabilities that will help market-leading brands develop even deeper relationships with their clients and our readers. " WSJ. Custom Studios will include a native advertising component called Narratives, the content of which will live on wsj.com but will be "clearly and compellingly delineated from news and editorial content," according to the announcement.
The move shows the Journal wading into waters that managing editor Gerard Baker had previously described as a "Faustian pact" between news outlets and brands. “Our readers trust us, and the WSJ. In the face of diminished traditional ad revenues, a growing number of mainstream news outlets are adopting native advertising, which presents brand-created content in a storytelling format.
The CMO View of Real-Time Marketing. Brands need to move as fast as ever.
Former Kodak CMO Jeffrey Hayzlett sums it up this way: “This shit is scary.” Digiday discussed with Hayzlett how brands should be organizing for digital. In his opinion, the CMO and the CIO are responsible for setting the standard in digital and to be the final say regarding all digital communications. There was some news earlier this week about Citi getting rid of its digital marketing department because it felt everyone in marketing needs to know digital. Online Newsroom.
Email Marketing Software for Targeted Email Marketing - ExactTarget. Best Global Brands 2012 - 2012 Report (Brand View) What Doesn't Your Brand Stand For? The CMO Is Dead. What The CMO of The Future Looks Like. This is the first article of a four-part series exploring the characteristics of the CMO of the future, brought to you by [x+1].
In future installments, we will profile digital leaders at brands. The chief marketing officer has it rough. CMOs: Here's How To Stay Relevant In 2013. CMOs Must Fully Embrace New Technology, or Fail, And They Know It. Why CMOs go to the Consumer Electronics Show. 2012 Top Marketing Executives. Featured Executive: Dan Scott.
The world’s best CMO conversations. Steve Rubel: The Why and How of Native Advertising. What do E.T., Jimmy Kimmel, Mashable and The Washington Post have in common? They all used native advertising. Also known as sponsored content, native advertising allows businesses to include branded content that resembles journalistic content in a publication’s pages. Pubs Can Reshape Market If Content, Ads Travel Together.