Blog. With Pearltrees you were already organizing what you like on the web? Now it gets even faster, but also customizable and more practical! So, what’s new ? 1/ Account customization: Custom avatars Instead of each of your pearltrees having only your original avatar, you can now use whatever avatar you like for each pearltree. 2/ User interface upgrades: Zoom Now, whether you like your pearls bigger or smaller the choice is yours. Full-screen videos Pearltrees’ browser have been displaying full screen videos from your mainstream video services like Youtube, Dailymotion, Vimeo etc… Now, we are supporting more that 50 video services, including Twitvid, Break.com, Blip.tv and many more! Collapsable lists of your pearltrees Now you can simply and easily filter what’s visible in your list of pearltrees to make organizing faster and easier – just click the arrows alongside the name your pearltrees to open or collapse each tree.
Label “new“ The Super Embed 3/ Performance improvements: Faster browsing. Media Week. Starcom's school for staff satisfaction. Stylist welcomes Fashion Week with four different covers. AOP reveals Digital Publishing Summit speakers. NME Radio returns to presenter service. Telegraph unveils online fashion and shopping site. YouTube to trial live streaming platform - Media news - Media Week.
The live shows, from content partners Howcast, Next New Networks, Rocketboom and Young Hollywood, follow on from YouTube's broadcasts of live matches from the Indian Premier League and concerts from the rock band U2 on You Tube. The live programming will begin at 8am Pacific Time (4pm in the UK) and shows on during the first day include ‘Rocketboom live’ at 4pm (UK time) and ‘Tony Hawk Kicks Back at the YH Studio’ at 7.30pm.
According to YouTube the new platform integrates live streaming directly into YouTube channels and all broadcasters need is a webcam or external camera. The live stream includes a "Live Comments" module which allows users to engage with the broadcaster and community. On a YouTube blog post it asked users to "bear with us as we test this new platform as there may be some bumps along the way" and asked users to share feedback in the comments section. Contagious Magazine. The Importance of Context / By Laura Fletcher. Vail Resorts / Epic Mix. Seventeen Magazine / JCPenney / Online AR Shopping. MediaTel. NMA - New Media Age.
You know you’re working in UX when … I’m sure you’ve heard the expression 'Never work with children or animals' right? Well, after you’ve read this lot, I reckon you’ll want to add participants, facilitators and even clients to this list. You see, since my last blog I’ve spent a few weeks “playing journalist” sourcing weird, wonderful and downright bizarre stories from the UX (User Experience) Community. The idea came to me while I was telling a friend how I had to sit throughout a whole study earlier this year in Norway, trying not to crack up every time a participant had to fill in his name on a form.
So it got me thinking that there must be other amusing or even downright weird experiences that my fellow UX practitioners might like to share with me... and share they did! They’re all anonymous and I hope you at least find them interesting, even if they might not tickle you as much as they tickled me. Read more... Even though it's early January, this is not a 2014 predictions post. News Corp's Murdoch lays out future for online media. The competitive set of the media landscape is changing and the economics of newspapers must evolve, according to James Murdoch, chairman and CEO of News Corporation. “There’s a big market for wholesale pricing,” he said, speaking at the Monaco Media Forum last Friday.
“Once everything is digital, the economics of digital newspapers will look more like cable TV channels: they’ll have affiliate revenue or wholesale revenue across a wide subscriber base, and then they can compete for audiences and sell advertising. I think that’s a good model.” The emergence of devices such as the iPad will also drive changes in monetising and advertising, with apps being “much more directly cannibalistic of the core print product than the website”, according to Murdoch. “People interact with it more like with the traditional product, and that means the key is to get the advertising yields across both print and the apps to be equivalent,” he said. Top 100 agencies' total income up 10% The UK digital agency sector is worth £872m – an increase of 10.4% over the past 12 months – according to the new media age Top 100 Interactive Agencies 2010 guide published with this issue.
Total fee income of the top 100 digital marketing, design & build and technical agencies grew from £788.86m in 2009 to £871.52m in 2010, despite margins becoming increasingly squeezed as clients demanding greater return on investment. The Top 100 showed both social media and mobile gaining a greater share of client spend, reflecting a trend in this year’s nma Marketing Services Guide. The Top 100 rankings saw design & build agency SapientNitro retain its position at the top of the table with a fee income of £63.3m for 2009, followed by EMC Consulting (£58m) and marketing agency LBi (£53.4m for the year to June 2010). EMC Consulting head of EMEA Mike Altendorf said that although there’s a greater focus on social media, it’s still a vastly untapped medium. Netmums hosts interactive film for Special Olympics charity. Special Olympics Great Britain and Netmums have teamed up to launch an online campaign.
It’s aimed at raising awareness of the Special Olympics charity, which provides sports training and competition for people with learning disabilities. A film created by JWT London illustrates how positive support helps people with learning disabilities “transform their lives through sport”. Netmums, the online parenting organisation, will host and promote the film, allowing the charity to reach its target audience of young mums.
The film will be showcased on the site from today until the end of the month, and will be supported by banner ads and an advertorial page. It will also be seeded on the Special Olympics GB website. Filmed at Wembley Arena, it shows Omar Haddad, a Special Olympics athlete from Widnes, preparing for and performing a gymnastics routine. Viewers can operate a slider to adjust the level of encouragement he receives from the crowd. UK online display ad market grows 34% Times reveals paying audience of 200,000. The Times has 105,000 paying digital-only subscribers, as well as a further 100,000 joint print/digital subscriptions. Around 50,000 of the digital-only subscribers are monthly and include subscribers to the website, iPad app and Kindle edition.
The rest are either single copy or pay-as-you go customers. Zach Leonard, former Times Newspapers digital publisher and current MD of digital for The Independent and Evening Standard, said News International’s paywall figures were “exciting”, while the level of information and data on the subscribers would be something that other publishers could be “envious” of. Last week, Nielsen released figures suggesting the title had around 362,000 visitors accessing subscriber content.
It estimated the number of unique visitors to the site in the three months to September stood at 1.78m, a decline of 42.6% from Q2 (nma 28 October 2010). “It’s very exciting that News International has invested so much in this radical experiment,” said Leonard. MediaCom Beyond Advertising to run E.On social activity. E.On has made its first significant move into social media by appointing MediaCom Beyond Advertising to handle all of its social activity.
The energy supplier is to launch its first Twitter and Facebook channels, but according to head of advertising and brand strategy Catherine Woolfe, it also intends to integrate social media in “every part of the business”, such as customer service. MediaCom Beyond Advertising’s initial role will be social media monitoring –understanding how E.On is perceived online – but will extend over the next few months to creating and managing social media offerings, such as a Facebook page. Woolfe said E.On had made the decision to be absent from sites such as Twitter and Facebook until it had the resources and insight to deal with queries and requests from customers. “As a service business, creating a page on Facebook or Twitter for a piece of marketing isn’t effective because you need to be able to respond to customers looking for your help,” she said.
Global digital ad spend to hit £62bn in 2014. Brand Republic. Telegraph launches free iPad app with Audi. The app allows users to download Telegraph content, including national and world news, sport, finance, comment and features, from 5am, seven days a week. Edward Roussel, digital editor of TMG, said: "This development demonstrates TMG’s dedication to making its content accessible to the widest possible audience on all key platforms. " The 12-week Audi sponsorship was planned and bought by WPP media agency MediaCom. Creative was by Bartle Bogle Hegarty.
Eve Tyers, national communications manager of Audi UK, said: "Audi is world renowned for its focus on technological progress – Vorsprung durch Technik – and our association with The Telegraph’s exciting new iPad app enables us to appropriately engage with a wider readership across the most modern of platforms. " A spokeswoman for the Telegraph said it was not currently working on an app for any other type of tablet, but further announcements would be made in due course. Yahoo! introduces ad takeovers on email login page. The internet giant said the takeover format allows advertisers to design high-impact creatives that would also be suited to outdoor spaces. Launch partners GSK and Santander will be using ads similar to their outdoor ones, according to Piers North, head of strategy at Yahoo!
, for their one-day takeovers rolling out today and Thursday respectively. North said: "We constantly have to innovate as it is a very competitive market and we want to be top of our game wherever we can. Appetite is out there to use large canvasses so we felt it was a great opportunity. " The mail service is the biggest property for Yahoo! North said Yahoo! North said: "Obviously there is a balance, but users understand the trade-off that exists in the free services. " Blake Irving, Yahoo! North said that although plans for the new advertising format in the UK were not directly linked to Irving’s announcement, ad and product strategy "go hand in hand" and admitted more changes to Yahoo! Last week Yahoo! Google's 'Priority Inbox' to affect email marketing strategies. The new service is being rolled out to users of Google’s Gmail system this week. It creates a two-tier inbox: one for ‘priority mail’; and another for the remainder of a person’s emails.
Google will also retain its spam filtering system. The internet search giant has come up with the priority system to help users cope with the amount of emails they receive in a day. Users can switch on the feature in a click, instead of setting filters and creating multiple folders as they had to with previous services. Gmail will then adapt the way it treats incoming emails based on the account owner’s pattern of usage.
The introduction of the system will now put a premium on creating messages that can make it into the ‘priority’ inbox. Guy Hanson, director of email services at dbg and a member of the DMA's Email Marketing Council, welcomed the system, saying it would "force email marketers away from the 'scattergun' approach to mass broadcast and encourage them to use best practice". Strongbow turns its tap off to bankers in new viral. Created by St Luke’s, the campaign opens with the same master of ceremonies as other Strongbow ads, with his familiar roll-call of workers who have earned their reward after a long day’s graft.
He declares that the next group of people have "suffered the storm and faced unwarranted criticism, but ended up bringing success on themselves", before stopping in mid-sentence when he realises he is commending "Bankers of the City of London". Silence follows in the room with glares from the workers, which include the "Pork pie fillers of Melton Mowbray" and the "Sofa deliverymen of the M4 corridor" from the original ad. The regal barmaid, who pours the pints of Strongbow for honoured workers, glares at the bankers before covering up the Strongbow bar tap. The strapline reads: ‘Bowtime Hard Earned’. The campaign will be screened in cinemas national from 3 September, showing Oliver Stone’s new film – 'Wall Street: Money Never Sleeps'. AB InBev picks Vizeum and UM to fight for £23m media account. The incumbent failed to make it through to the final stage of the pitch, which is now down to a two-way shoot out between Vizeum and Universal McCann.
The other competing agency PHD has also been dropped from the pitch for the business. The competing agencies were informed of the client's decision on Wednesday night. As part of a heavily procurement driven process, the final agencies are now expected to enter into an online auction for the brewer's account. The review of the business kicked off in June, and is due to end in the first week of September.
The agencies involved are understood to have pitched for a brief for Anheuser Busch brand Budweiser. Media for Anheuser-Busch has been previously handled in-house. In 2008, the Belgium-based brewer InBev completed a $52bn (£35bn) takeover of the US drinks giant Anheuser-Busch to create the world's largest brewer. Starcom has worked on the InBev account since 1992 and four years ago survived a competitive pitch to retain the business. Calvin Klein Jeans named MTV Awards digital partner. Successful brands of the future: content is key.
According to the study, the average consumer’s digital day is spent watching 173 minutes of live/scheduled television (supplemented by 2 minutes on line computer use for TV, 21 minutes of previously recorded programming, 6 minutes of DVD watching, 3 minutes of On-demand TV, 2 minutes of video clips on line); 15 minutes gaming; 31 minutes reading books/newspapers; 15 minutes on land-line calls and 12 minutes of mobile phone calls. Continue reading this article on Brand Republic's digital blog The Wall Also on The Wall today Most viral brands of 2010 [Infographic] Crowdsourcing: News isn’t ‘American Idol’ says NY Times Loving Uniqlo’s tweet the price down – but is it working? Clinique runs AR ad in Marie Claire. Marie Claire: augmented reality campaign To demonstrate the "futuristic qualities" of Clinique’s new product and its benefits, IPC Digital’s commercial solutions team produced the video showing viewers the "Future of Beauty".
A symbol, published in the October issue out now and featured on the Marie Claire website, triggers the video when held in front of a webcam. The video also includes a promotion for viewers, who will receive a free sample of the product. The October issue of Marie Claire also includes advertorial for Clinique in a 40-page beauty special called 'Future Beauty'. The deal was brokered by media agency M2M. Richard Johnstone, Marie Claire publishing director, said: "This is a first in the premium beauty market, and to develop such a promotion in partnership with Clinique will excite our readers. " The Wall. Successful brands of the future: content is key. Dennis launches 'Trip Advisor' for car buyers. Digital to kill UK and US newspapers before 2020.
Marketing Week. EBay campaign targets fashionistas. Kate Moss and Topshop part ways. Ca-Cola could drop Rooney. P&G poised for Gillette Fusion ProGlide UK launch. Twitter partners with YouTube and Yahoo! in site overhaul. Bauer puts the brakes on Max Power. Skittles launches Facebook status updater.