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In 2008 when the UK was sliding into recession, Starcom MediaVest Group launched an exclusive, expensive, twice-yearly personal development course for its rising stars. Twelve hand-picked candidates were sent a cryptic invitation telling them to pack their toothbrush, accompanied by a picture of ageing actor John Nettles. The next thing they knew, they were being flown to a charming yoga retreat in the middle of the countryside near Bergerac in France’s Dordogne. Before they had time to explore the converted barn or orchard, they were pulled into the first of many intensive workshops run by an external company. The moderators explained to the confused bunch that they were going to be taken on a personal journey over the next four days where they would get to know themselves – and each other – on a different level.
Starcom's school for staff satisfaction
Stylist welcomes Fashion Week with four different covers
Stylist's autumn special runs to 92 pages, compared to the title's average pagination of 52. The issue will be distributed tonight (Tuesday) and tomorrow and will be published on glossy paper stock. Its publication coincides with London Fashion Week, which begins on Thursday. The covers feature UK designers – Henry Holland, Louise Golland, Matthew Williamson and Hannah Marshall.
AOP reveals Digital Publishing Summit speakers
Evelyn Webster: chief executive of IPC Media The event will be held at Westminster Bridge Park Plaza on 15 October and will address the theme of "Building World Class Digital Media Businesses". The one-day summit will include sessions on producing world class editorial content, developing new avenues of revenue generation, building B2B value in a B2C world and harnessing and investing in the best technology to make businesses fit for 2011 and beyond. Other speakers will include Matt Brittin, managing director of Google UK and Tim Brooks, managing director of Guardian News and Media.
NME Radio returns to presenter service
NME Radio: to operate as presenter-led service The NME website announced that the autumn schedule includes More Music Mornings from 8am to 11am, the Chris Blumer show between 11am and 3pm, Ben Evans from 3pm to 7pm, and Owen Davies from 7pm to 11pm. From today NME Radio will be broadcast online at the new website nmeradio.com (as well as from NME.com/radio ), on the Sky platform and on the regional DAB in the Cardiff area.Telegraph: unveils fashion site Telegraph.co.uk/fashion mixes editorial content with e-commerce so that beauty and fashion lovers can read about new trends and buy them in the same place. The launch has been overseen by Nancy Cruickshank, executive director of Digital Futures, TMG, in partnership with the digital agency Made by Many, as previously reported . Cruickshank said: "Careful research and planning has gone into designing a site where users are guided from one area of the site to the next in a seamless way which, coupled with the world-class editorial team behind the site, will ensure a hugely interactive and informative experience." The "I-spied" section claims to simplify the online shopping experience with its "buy" and "love" buttons placed next to fashion products, encouraging readers to interact with the site using the tag line "Spy it, love it, buy it!". The "buy" button takes readers directly to the fashion label's purchasing area with one click.
Telegraph unveils online fashion and shopping site
One of America's largest ski resort companies is hoping to make the sport even more social this season, with a location-based gaming app it's calling . , owners of Vail, Beaver Creek, Breckenridge, Keystone and Heavenly resorts in Colorado and California debuted the mobile and web-based application today at a press event at the in Manhattan. When the mountains open in November, Epic Mix will allow visitors to the resorts to track the runs they completed, log their vertical feet as a score, unlock achievement 'Pins' and access several utilities, both in iPhone and Android apps and at . The project combines lots of and elements; rewards for varied experience, social sharing of vertical feet in a and more. Perhaps the most interesting feature of the Epic Mix tracking system is it works on the chips in skiiers' passes. There's no fumbling with your phone on the lift to check in to a run.
Vail Resorts / Epic Mix
Contagious Magazine / Issue 24
Hands up if any of the following apply to you: 1) I claim to read hundreds of blog posts every day, but only ever read the titles 2) My attention span is going out of the window due to overuse of Twitter 3) I'm trying to stay on top of the changes in the industry, but have no time to consider how all these changes might fit together 4) I could really do with a cup of tea and a sit down We're well aware of the tension implicit in issues of putting out a quarterly edition (in antiquated hard copy, no less!) in which we focus on the most innovative and successful developments in advertising, technology, design and consumer culture. However, we like to think of Contagious Magazine as your chance to sit back, digest, and actually take something in.
Hearst Magazine Digital Media , apparel brand JCPenney and augmented reality (AR) studio Metaio have partnered to produce a virtual dressing room enabled by AR on US-based teen magazine website, Seventeen.com . The dressing room allows shoppers to virtually try on clothes and select, rate and share their top picks with friends via Facebook or email. Users can also purchase the items directly from jcp.com . The software application makes it easy for the user to adjust the image of the item of clothing to fit their size and height using AR markers which adjust the display with just the wave of a hand. 'Teens have long turned to Seventeen as a trusted style authority,' said Mike Boylson , executive vice president and chief marketing officer for JCPenney. 'Through this unique collaboration with Seventeen.com, we're able to merge teens' love of technology and shopping, and provide an interactive experience that allows them to discover the exciting, affordable fashion available at JCPenney.'
Seventeen Magazine / JCPenney / Online AR Shopping
Serendipity is a big part of travel, whether it be finding a new restaurant tucked away off the Champs Elysée or renting a bike and cruising through the streets of Amsterdam. Sharing these finds is almost as fun as the discovery, and this is why the site exists, allowing travellers to submit their reviews of destinations around Europe. The end result will hopefully be a useful trip-planning resource for anyone thinking of journeying to the continent, a handy guide that fits perfectly with the brand's new 'Exploring is beautiful' campaign, designed to inspire travellers to venture beyond Eurostar's core destinations of Paris, Lille and Brussels. We Are Social 's MD Robin Grant says 'Travel is about experience, conversation and sharing, which are also the key elements of social media. We've tried to ensure anyone planning a trip around Europe can take advantage of what other people have learned - travel is a naturally social sector, and feel sure the new platform will be really valuable.'
Eurostar / Crowsourced Guide to the Continent
Presenting our first #TheDigitals superstar of the week: @WillPScott Congratulations to our very first #TheDigitals Super Star of the Week: @WillPScott! In his own words, Will is a "Self confessed geek, working in online/social media" and has certainly worked his social to acheive this lofty and much-coveted position by being an all-star social sharer this week, promoting the biggest and best awards in Digital to his followers and creating genuine engagement (that means no hashtag spamming, plenty or ReTweets and genuine mentions). Congratulations Will!
NMA - New Media Age
News Corp's Murdoch lays out future for online media
The competitive set of the media landscape is changing and the economics of newspapers must evolve, according to James Murdoch, chairman and CEO of News Corporation. “There’s a big market for wholesale pricing,” he said, speaking at the Monaco Media Forum last Friday. “Once everything is digital, the economics of digital newspapers will look more like cable TV channels: they’ll have affiliate revenue or wholesale revenue across a wide subscriber base, and then they can compete for audiences and sell advertising. I think that’s a good model.” The emergence of devices such as the iPad will also drive changes in monetising and advertising, with apps being “much more directly cannibalistic of the core print product than the website”, according to Murdoch. “People interact with it more like with the traditional product, and that means the key is to get the advertising yields across both print and the apps to be equivalent,” he said.Top 100 agencies' total income up 10%
The UK digital agency sector is worth £872m – an increase of 10.4% over the past 12 months – according to the new media age Top 100 Interactive Agencies 2010 guide published with this issue. Total fee income of the top 100 digital marketing, design & build and technical agencies grew from £788.86m in 2009 to £871.52m in 2010, despite margins becoming increasingly squeezed as clients demanding greater return on investment. The Top 100 showed both social media and mobile gaining a greater share of client spend, reflecting a trend in this year’s nma Marketing Services Guide.Special Olympics Great Britain and Netmums have teamed up to launch an online campaign. It’s aimed at raising awareness of the Special Olympics charity, which provides sports training and competition for people with learning disabilities. A film created by JWT London illustrates how positive support helps people with learning disabilities “transform their lives through sport”. Netmums, the online parenting organisation, will host and promote the film, allowing the charity to reach its target audience of young mums.