How to use social media to mine powerful consumer insights. Brands using social media as a mere CRM tool or for tracking brand sentiments, are losing big. Social media provides enormous consumer research opportunities. The speed, cost, number of respondents, honesty. . .the benefits are endless. Mostly known, few unknown. For instance, link people’s interests to purchase behavior and gain wider consumer insights.
More over, pick the valuable consumer thinking from the conversations, posts, complaints and compliments people post. Social Media is like a live focus group. The knowledge gathered should be utilized into more quantitative research. One of the many advantages of social media is, it lets you eavesdrop on the consumer intentions. Arguably these are the real hardcore consumer buying insights. There are quite a few other possibilities with social media. Having genuine advocates It is a myth that one has to really spend money to reach to the real advocates. Even if your brand fans have a smaller following, reach out to them sincerely. Marketing Thinking that sets you apart and works in today's world.
It is really funny, each time we have to go for shopping, my dad says, chalo marketing kar ney chaltey hain (let us go for marketing). Not to any surprise, buying (selling) and marketing are seen as same. However, there is a difference. But whatever it may be, the point is, we all have experiences with marketing either professionally or as consumers. Consequently, everyone has an opinion about marketing. Marketing Thinking is a specialists job. Like any specialist profession, one needs to continuously develop and add to their skills. For most part of the Marketing Thinking and also as stated by many eminent marketing thinkers, if you wish to win the marketing battles you have to live and breath the consumer. Knack to spot what makes people tick. A natural flair to understand people’s behaviour, how, what they think.
Spotting trends early. The Marketing Thinking revolves around an intuitive ability to spot what is going to be a hit. Having an eye for design. Set a goal.