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What You Need To Know About Facebook's New Privacy Policy. Perhaps the first thing you need to know is that after Friday, Facebook will no longer be calling it a privacy policy.

What You Need To Know About Facebook's New Privacy Policy

The name is being changed to "Data Use Policy. " And most importantly, if you "use or access" Facebook on or after Friday, you are agreeing to that name change, as well as all of the changes Facebook is making to its policy. We were given public comment from Sarah Downey of Abine, which she describes as "an online privacy company in Boston that is concerned with anti-privacy behavior by Facebook and other companies. " Her comments, which are being submitted to the FTC as part of the public-comment period that closes Friday, are a good breakdown of what the changes entail and a warning of why users may want to read the entire policy before agreeing to its terms.

"This Statement is take it or leave it: users agree to it simply by using Facebook. We've asked Facebook to respond to the entire text of her statement and will update when we hear back from the company. Facebook Shakes Hardware World With Own Storage Gear. Facebook already built its own data center and its own servers.

Facebook Shakes Hardware World With Own Storage Gear

And now the social-networking giant is building its own storage hardware — hardware for housing all the digital stuff uploaded by its more than 845 million users. “We store a few photos here and there,” says Frank Frankovsky, the ex-Dell man who oversees hardware design at Facebook. That would be an understatement. According to some estimates, the company stores over 140 billion digital photographs — and counting. Like the web’s other leading players — including Google and Amazon — Facebook runs an online operation that’s well beyond the scope of the average business, and that translates to unprecedented hardware costs — and hardware complications.

In building its own data center on the Oregon high desert, Facebook did away with electric chillers, uninterruptible power supplies, and other terribly inefficient gear. “We’re taking the same approach we took with servers: Eliminate anything that’s not directly adding value. Forget $3B In Revenue: Things "Don't Look Good" For Facebook. Evidence is quickly mounting that Facebook's initial public offering will not be the big boost the social media sector needs as Silicon Valley companies try to prove to Wall Street they can grow revenues.

Forget $3B In Revenue: Things "Don't Look Good" For Facebook

On Thursday, PrivCo CEO Sam Hamadeh told VentureBeat that several people close to the company were saying Facebook was going to miss first-quarter revenue projections. Meanwhile, eMarketer released a report predicting Facebook's advertising revenue growth will slow in 2013 and 2014. That follows reports earlier this week about retailers shutting down Facebook stores. Is the honeymoon over for Facebook gaming?