Apple grabs 17% of smartphone market in latest quarter. Even as overall sales for mobile phones remained flat for the third quarter, smartphone sales continue to show double digit growth—as they have ever since the market was redefined by Apple's iPhone. Apple's share of the market continues to climb and is edging close to rival RIM, while market leader Nokia continues its slow decline according to the latest data from market research firm Gartner.
"Smartphones continued to represent the fastest-growing segment of the mobile-devices market and we remain confident about the potential for smartphones in the fourth quarter of 2009 and in 2010," said Gartner research director Carolina Milanesi in a statement. "Given the higher margins, smartphones offer the biggest opportunity for manufacturers. It is the fastest-growing market segment and the most resistant to declining [average selling prices]. " The big winners in smartphone market share are Apple and RIM. The overall mobile phone market was flat for the third quarter. Reports January 2010 U.S. Mobile Subscriber Market Share - comSc. March 10, 2010 comScore Reports January 2010 U.S. Mobile Subscriber Market Share Use of Social Media via Mobile Sees Considerable Gains in Past Three Months RESTON, VA, March 10, 2010 – comScore, Inc.
(NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month period between October 2009 and January 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers age 13 and older, as well as popular activities and content accessed via the subscriber’s primary mobile phone. OEM Market Share In the 3 month average ending in January, 234 million Americans were mobile subscribers ages 13 and older, with device manufacturer Motorola ranking as the top OEM with 22.9 percent of U.S. mobile subscribers.
Smartphone Platform Market Share. Says Worldwide Smartphone Sales Grew 16 Per Cent in Second Quart. Egham, UK, September 8, 2008 View All Press Releases Japan Saw 24 Per Cent Decline While North America Remained Fastest-Growing Market Worldwide smartphone sales totalled 32.2 million units in the second quarter of 2008, a 15.7 per cent increase from the second quarter of 2007, according to Gartner, Inc. In addition, of all mobile device sales, smartphones' share remained stable at 11 per cent.
"Although global smartphone sales to end users [in the first half of 2008] reached 64 million units, up 22 per cent compared with the first half of 2007, sales increased at a lower rate than in 2007," said Roberta Cozza, principal analyst at Gartner. "The current economic environment continues to negatively impact the market, limiting consumer spending and replacement purchases in general. "Wider availability of new touch smartphone models together with the global introduction of the iPhone 3G will help sales of smartphones return to stronger growth in the third quarter of 2008," Ms Cozza said.
Apple iPhone Market Share Slips In 4Q -- Apple -- InformationWee. Nokia edged up and Motorola gained on sales of its first devices on Google's Android platform. The Apple iPhone lost market share in the fourth quarter of 2009, as some rivals gained share. The iPhone accounted for 16.6% of global smartphone shipments in the fourth quarter, compared to 18.1% in the third quarter, ABI Research said. The last time Apple slipped in market share quarter-over-quarter was in 2008, when iPhone shipments fell to 10.7% from 12.9% during the same time frame. The fourth quarter is typically strong for smartphone makers, but the growth rate of iPhone shipments fell below the market as a whole. "Even though you hit your best home run ever, it isn't always enough to win the game," ABI analyst Michael Morgan told InformationWeek Tuesday.
Apple rivals that gained market share in the quarter included Motorola and Nokia. Nokia, on the other hand, boosted smartphone sales by 4.6 million units to grab a 40% market share, according to ABI. More Insights. LexisNexis® Academic: Document. NetAdvantage. Global Smartphone Market Sizing. Smartphone Sales Up 24 Percent, iPhone’s Share Nearly Doubled La. Last year, Apple’s iPhone nearly doubled its worldwide market share of smartphone sales to 14.4 percent, up 6.2 points from the year before, according to the latest market share figures put out by Gartner.
The iPhone still trails behind Nokia’s Symbian-powered smartphones (No. 1), which saw their share decline 5.5 points to 46.9 percent, and RIM Blackberries (No. 2), which gained 3.3 points to end the year with a 19.9 percent share. Remember, these are worldwide estimates. In the U.S., both Blackberry and Apple are much larger than Symbian.
And when it comes to mobile Web traffic, Apple and Android dominate with 81 percent share. According to Gartner, Android phone sales jumped 3.4 points (to 3.9 percent), but Android is still smaller than WIndows Mobile or Linux. Those mobile OSes, however, saw their market share drop 3.1 and 2.9 percent, respectively. So when you tally everything up, Symbian lost the most share (5.5 percent), followed by Windows Mobile and Linux. Market Share. Every firm should be concerned about its share of the markets and market segments in which it competes. By share we mean the percentage of market unit volume or dollar value held by a company as a proportion of total market size. Market share is merely the proportion of total market or industry sales made by one of the competing companies.
Market share may be expressed either in unit sales or dollar values: In general, attaining the highest market share is a desirable objective. The rule is that, regardless of the price of your product, you will remain more profitable than your competitors if you have higher market share. However, you must be careful to ensure that your market is clearly defined. Methods of Measurement The two primary groups you can interview or survey to make the market share measurement are: We feel the most reliable, accurate, and fast approach is to base market share measurements on competitive interviews. What were your unit shipments in 199X/200X? The Response. The Truth About Apple's iPhone Market Share | Analysis | The Mac.
There are many ways to compare the iPhone to the competition, and the choice may depend on what kind of story you want to tell. Or your hidden agenda. Here are the facts about Apple's iPhone market share. We're all familiar with the phrase, "The fastest growing publication in America. " I've used that phrase myself in the past, and it's an interesting feature of statistics. When something is very small, modest real number gains produce amazing percentage results. For example, when a publication doubles its subscribers from 2,000 to 4,000, that's a 100 percent growth rate. However, if another publication grows from, say, 150,000 subscribers to 152,000, that's merely a 1.3 percent gain. On Monday, Silicon Alley Insider posted some numbers from ChangeWave Research which showed the results of a survey, from its own members, which asked "Which Mobile OS would you prefer to have on the Smartphone you plan on buying?
" ChangeWave data, as published by Silicon Alley Insider. The State of the Smartphone: iPhone is Way, Way Ahead. A new industry report from mobile analytics firm Flurry reveals some unique insights into the smartphone industry as of right now. Because their firm focuses not just on iPhone, but also on Android, RIM Blackberry, and JavaME, they have the ability to see platform-spanning trends, instead of just those tied to Apple. So what can we learn from their deep dive into their company's data? Anything surprising? Actually, what the report confirms is what we've been hearing for some time now: the iPhone is king, smartphones are the new laptops, and iPhone applications can and do make money. iPhone Has a Commanding Lead Perhaps what's most surprising about Flurry's report isn't simply how prevalent and popular the iPhone and iPhone applications are today, but how far ahead they are of the nearest competitors.
What you can glean from the info they've gathered, however, is that iPhone has a commanding lead over Android and the others right now. Smartphones are the New Laptops About Flurry. Apple doubles its iPhone market share | Apple. If there was any doubt about the popularity of Apple's iPhone, a quick look at the latest market share figures from research firm Gartner should put them to rest. Released on Wednesday, the newest data from Gartner shows that Apple's share of worldwide smartphone sales grew from 5.3 percent in the first quarter of 2008 to 10.8 percent in the first quarter of 2009.
In terms of unit sales, Apple jumped from 1.7 million in the first quarter of 2008 to 3.9 million during the same period in 2009. While the quarter's iPhone adoption metrics may be impressive, Apple wasn't the only smartphone maker with big gains. Research In Motion saw its BlackBerry market share rise from 13.3 percent in first quarter of 2008 to 19.9 percent in 2009. The company's unit sales grew from 4.3 million to 7.2 million over the same period. Nokia saw its market share drop almost 4 percent, from 45.1 percent in first quarter of 2008 to 41.2 percent in 2009.
Analyst: End of iPhone Exclusivity Deals Could Double Sales for. Add Morgan Stanley’s Kathryn Huberty to the list of analysts calling for Apple to broaden the iPhone’s distribution by ending carrier exclusivity deals. In a research note issued this morning, Huberty–noting that the iPhone’s market share grew 136 percent in France when Apple switched to multicarrier agreements there–said iPhone sales could more than double if the company took a similar tack in other countries. “We expect Apple to broaden iPhone carrier distribution over the next two years and believe this opportunity is under-appreciated by the investment community,” she wrote.
“This total opportunity is substantial–it adds up to an incremental 20.3M iPhone units and $3.76 in adjusted EPS, 100 percent and 41 percent of iPhone units and adjusted EPS respectively.” Huberty, it should be noted, isn’t the first analyst to make such a claim. Citizen Economists » AT&T, The (Apple) Brand Destroyer. One of the most recognized, innovative and valuable brands in the world, Apple, is under assault. Apple has long been known for its fanatical followers, innovative solutions like a graphical user interface or the mouse and stylish products that meld hardware and software to create the best user experience possible. With several successful product launches, the new Snow Leopard operating system which quickly rose to #1 on Amazon being available for pre-order and iPhone sales being up 700% over last year which contributed $1.69B to revenue the company looks to be doing well fundamentally. Many within the cult of Apple are developers who build applications for the iPhone with over 65,000 currently available in the App Store.
These are developed at no cost to Apple while the developers hope to have them pass Apple’s arbitrary and discriminatory review process for inclusion into the App Store where significant revenues can be earned. I remember watching Steve Jobs announce the iPhone. EBSCOhost: Inside the iPhone Gray Market.