Apple market share
Even as overall sales for mobile phones remained flat for the third quarter, smartphone sales continue to show double digit growth—as they have ever since the market was redefined by Apple's iPhone. Apple's share of the market continues to climb and is edging close to rival RIM, while market leader Nokia continues its slow decline according to the latest data from market research firm Gartner. "Smartphones continued to represent the fastest-growing segment of the mobile-devices market and we remain confident about the potential for smartphones in the fourth quarter of 2009 and in 2010," said Gartner research director Carolina Milanesi in a statement.
The Apple iPhone lost market share in the fourth quarter of 2009, as some rivals gained share. The iPhone accounted for 16.6% of global smartphone shipments in the fourth quarter, compared to 18.1% in the third quarter, ABI Research said. The last time Apple slipped in market share quarter-over-quarter was in 2008, when iPhone shipments fell to 10.7% from 12.9% during the same time frame.
Last year, Apple’s iPhone nearly doubled its worldwide market share of smartphone sales to 14.4 percent, up 6.2 points from the year before, according to the latest market share figures put out by Gartner. The iPhone still trails behind Nokia’s Symbian-powered smartphones (No. 1), which saw their share decline 5.5 points to 46.9 percent, and RIM Blackberries (No. 2), which gained 3.3 points to end the year with a 19.9 percent share. Remember, these are worldwide estimates. In the U.S., both Blackberry and Apple are much larger than Symbian . And when it comes to mobile Web traffic, Apple and Android dominate with 81 percent share.
Every firm should be concerned about its share of the markets and market segments in which it competes. By share we mean the percentage of market unit volume or dollar value held by a company as a proportion of total market size. Market share is merely the proportion of total market or industry sales made by one of the competing companies. Market share may be expressed either in unit sales or dollar values: In general, attaining the highest market share is a desirable objective.
T here are many ways to compare the iPhone to the competition, and the choice may depend on what kind of story you want to tell. Or your hidden agenda.
If there was any doubt about the popularity of Apple's iPhone, a quick look at the latest market share figures from research firm Gartner should put them to rest. Released on Wednesday, the newest data from Gartner shows that Apple's share of worldwide smartphone sales grew from 5.3 percent in the first quarter of 2008 to 10.8 percent in the first quarter of 2009. In terms of unit sales, Apple jumped from 1.7 million in the first quarter of 2008 to 3.9 million during the same period in 2009. While the quarter's iPhone adoption metrics may be impressive, Apple wasn't the only smartphone maker with big gains. Research In Motion saw its BlackBerry market share rise from 13.3 percent in first quarter of 2008 to 19.9 percent in 2009.
One of the most recognized, innovative and valuable brands in the world, Apple, is under assault. Apple has long been known for its fanatical followers, innovative solutions like a graphical user interface or the mouse and stylish products that meld hardware and software to create the best user experience possible. With several successful product launches, the new Snow Leopard operating system which quickly rose to #1 on Amazon being available for pre-order and iPhone sales being up 700% over last year which contributed $1.69B to revenue the company looks to be doing well fundamentally. Many within the cult of Apple are developers who build applications for the iPhone with over 65,000 currently available in the App Store.