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Vergroot retentie en klantloyaliteit met de ‘Groupon’ voor banken « Finno – Innovatie in de financiële sector
Hoewel wij Nederlanders nogal eens neergezet worden als zuinige Hollanders zijn wij niet zo gek op kortingsbonnen, zogeheten cash back programma’s en Groupon als de Amerikanen. Misschien komt daar verandering in, nu Koningin Beatrix in haar troonrede aankondigde dat de de koopkracht de komende jaren onder druk staat. Als allerlei kortingsprogramma’s nu eens eenvoudiger werden. Geen stickers plakken, je tong langs vieze zegeltjes halen en bonnen uitknippen, maar een online kortings- of geldterugactie. Op het halfjaarlijkse congres Finovate , afgelopen week in New York, presenteerde Cardlytics haar oplossing voor ‘ targeted advertsing in online banking ‘.
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Google CEO Eric Schmidt gives us his golden rules for managing innovation. (Business 2.0) – Before he arrived at Google in 2001 to serve as adult supervision for Larry Page and Sergey Brin, Eric Schmidt was little known outside Silicon Valley. With his Ph.D. from the University of California at Berkeley and research stints at Bell Labs and Xerox's famed Palo Alto Research Center, he had a solid reputation among geeks, cemented by his championing of the Java programming language as Sun Microsystems's chief technology officer. And he faced his first real management test as CEO of Novell, the troubled software maker that has fought a long, difficult war with Microsoft.
The 70 Percent Solution - December 1, 2005
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