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"Competing with analytics" – "the next billion dollar industry" Last November, I released my “What Comes Next” trends perspective, outlining some of the significant trends that I believed would have the most impact in our longer term future.

"Competing with analytics" – "the next billion dollar industry"

It’s still worth a read, and I don’t think the economic turmoil has changed anything written there. So I admit I was surprised, given the massive quantity of doom-and-gloom thinking which is smothering creativity everywhere, when I came across this advertisement, offering a 3-day executive level course on ‘Competing with Analytics.” And right there, they’ve quoted my “What Comes Next” document, which was re-printed in Toronto, Canada’s Globe and Mail earlier in January of this year: “Analytics is hot….it’s where the next-billion dollar industries will be born.”

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