Search Engine Marketing - A Primer for Getting Ahead With Long-Tail Keywords. Long-tail keywords can help even smaller and newer websites to "steal" traffic away from the big and established players.
All it takes is some intelligent keyword research and content creation. So here's a lowdown on the what, why, and how of long-tail keywords. What Keyword phrases that typically contain 3-4 or more words are known as long-tail keywords. They tend to show a more specific search intent on the part of the searcher, narrowing down the results to only the most appropriate. Screaming Frog. SEO Page Titles: 15-Point Checklist for B2B and B2C Brands. 4 Quick SEO Resolutions for the New Year. The end of the year marks the perfect time to make an action plan for the next 12 months.
E-Commerce SEO: Quick Wins for the Holiday Season. :: By Travis Bliffen, Stellar SEO :: E-commerce SEO comes with a unique set of challenges.
Regularly changing product inventories, dynamic pages and duplicate content are just a few of the common headaches associated with large e-commerce stores. Today we are going to look at some tips for keeping your e-commerce store in optimal SEO shape as well as covering a few quick wins that may give you a boost this holiday season. Building a Foundation. Top 7 SEO trends for 2016 - from Pubcon & SMX East Experts.
Lots of changes have affected search in 2015 and now, as 2016 is fast approaching, all eyes are on the newly emerging trends and the updates that Google has in stock for us.
"Evolve or decay" — that's what many call the future of SEO. And if you find it hard to keep track of all the changes you must adjust to and evolve with… No worries! Just back from the two largest and most trusted SEO conferences in the USA — SMX East and Pubcon — we've carefully documented all the most important takeaways! We've been all eyes and ears for you, and here's what we brought back — the top 7 SEO trends for 2016 as seen by the SEO PowerSuite team: 1. Are you still assuming the #1 Google ranking guarantees you the most organic clicks? Well, here comes the bad news… While the click-through rate (the percentage of searchers that click on a site's listing when they see it in search results) is surely still correlated with positions, lots of other factors can influence your organic clicks in Google of 2016. 2.
SEO Principles for 'Net Builders. By Amberly Dressler, Managing Editor There are plenty of considerations to be made when designing a website for visibility, usability and conversion.
This is especially true when one considers just how many people are involved in a Web design project - often leaving Web designers and developers at the mercy of making modifications for marketers, the C-Suite and others who have a stake in the success of a site. Don't Test That: 3 Ideas to Avoid When Split Testing Your Pages. There are generally two reasons marketers conduct split tests.
The first one is continual site improvements - getting more conversions, lowering the bounce rate, and so on. The second reason is to get data so that you can tell Randy from management to “shut up about your rotating carousels already.” As a marketer, you generally want to focus your tests on continual site improvements. (sigh) Management rebuttal is required every now and again (and let’s face it - fun!) When you’re trying to avert disaster, but over several cycles, it’s less productive than testing for site gains. A Quick SEO Guide to Great Content.
:: By Travis Bliffen, Stellar SEO :: As I am sure most of you have heard, content is a key component of the SEO equation.
Shares, links and engagement are all centered on having a piece of content that adds value to the readers. Today, we are going to take a look at how you can stop guessing and start writing content that people want to read, share and link to. The tool we are going to talk about today is Buzzsumo, a tool that allows you to view the most popular content on a website or by keyword. As you can see above, this tool allows you to sort by the number of social shares, view links to different articles or even share the most popular content. In this example, you can see that we pulled up the most popular posts based on a keyword and sorted them by social shares. As you can see, one of the posts returned for “content marketing tips” has nine referring domains.
Here are just a few people who shared the above post. Where to Get Your First 44 Backlinks - Mastering Search - Website Magazine. :: By Travis Bliffen, Stellar SEO :: You have just set up your new website and you want the world to hear what you have to say.
The problem is, with all of the conflicting advice about link building you don’t know where to start. 30 SEO Terms Every Non-SEO Should Know. :: By Brad Shorr, Straight North :: SEO, like most Internet marketing specialties, has a language all its own.
The definitions below will give business leaders a better understanding of the very important ideas behind key SEO terms, and help them evaluate SEO agencies and campaigns more confidently. 1. 301 Redirect. A Guide to Non-Google SEO. When we think about optimizing for search, often the only search engine that springs to mind is of course Google.
The search giant is now so huge that it completely dominates the SEO landscape and so search specialists and small businesses tend to rely completely on tactics aimed at Google. As of April 2014, market share for search engines in the US according to Comscore was: Google: 67.5%Microsoft: 18.6%Yahoo: 10.1%Ask Network: 2.5%AOL, Inc.: 1.3% So Google, as expected, has by far the lion’s share of the market. However, as we know, it’s not the only search engine out there.
Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking. 10 Mistakes of a Decade of SEO Practice I Wish I Hadn't Made. In my list of 10 lessons from a decade of SEO I tried to focus on the positive aspects of the last ten years. Sadly there were many mistakes I made I wish I hadn’t. I’d like to tell you about them so that you don’t repeat my stupid blunders. Learning from mistakes is not limited to your own ones, you can learn from mine too. So what are the additional lessons? 1. In the early years of SEO it was all about generic rankings. The prospects simply didn’t know what they needed exactly and had no reason to prefer me over someone else. A Guide to Non-Google SEO. SEO and the New Purpose of Keywords. Last week Google announced a “slow roll-out” of yet another significant update to their search algorithm — Panda 4.1. If you don’t follow the latest in SEO news, that ok, because we do.
The latest hub-bub about this particular update is that it represents an opportunity to correct some penalties doled out by the previous Panda 4.0 update, and in the same breath it will work to further penalize thin content (pages and potentially entire websites that show a lack of substance). Google in the past 3 years alone has made some significant changes regarding their search algorithm — making serious shifts in their Key Performance Indicators (KPI) for determining what is, or is not, relevant to the search engine user, and what search results should be delivered accordingly.
These institutional changes are all intended to improve the search experience for the approximately 3.5 billion Google searches done every day. Pandas, Penguins, and Pigeons — oh my! SEO in the Good Olde Days… The Top 11 Causes of SEO Traffic Loss During Website Redesign. I don’t have enough fingers to count how many companies have come to me AFTER losing their search traffic, AFTER a website redesign. Sometimes I can still help them, sometimes I can’t.
Your traffic, is your lifeblood. S 20-Minute Work Week for PPC Success. If you look at the AdWords accounts of small and medium-sized businesses, most of them are in a state of disaster. The primary reason that so many SMBs fail at PPC? It’s simple: They don’t spend enough time in their accounts. Infographic - Local Search. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study] How to do SEO for Local Business, WITHOUT Content Marketing - SEW. Budget constraints put local businesses in a tough position when it comes to marketing. The situation gets worse with inbound tactics like SEO, where it's difficult to determine ROI beforehand. How to do SEO for Local Business, WITHOUT Content Marketing - SEW. The Top Local Citations by Category - Moz Local. Google's new Pigeon update explained - check the guide.