Creating Content for Email Newsletters. Content intensive email newsletters can provide potential customers with real value, present an opportunity to build trust, encourage sharing, and drive direct site traffic.
In the old days of advertising and marketing, retailers would place ads in newspapers or magazines. The idea was that shoppers would read the articles in print and then see the ads, perhaps taking some action. Modern merchants have an opportunity to supplant — or at least coexist with — newspapers and printed magazines and become the content provider, giving customers valuable, industry or category specific articles that will — as mentioned above — engage them in a number of ways.
Great Newsletter Content Starts with a Blog Email newsletters offer some of the best return on investment among direct marketing tactics. The key to creating an email newsletter that drives traffic and builds report with customers is to have an excellent blog or article section on your store site that can provide fodder for the newsletter. Freelance Quick-Start Guides. Resources for Online Business Owners. BOOK WRITING HELP, FREE BOOK PUBLICITY, and SELF-PUBLISHING ADVICE FOR BOOK WRITERS. Freelance Writing, Promoting and Marketing Your Writing. Once you're ready to begin hitting the pavement and getting those writing gigs, you'll need to know how to best present your writing skills, and the kind of tools to use.
Website, clips and portfolios, oh my! Here's how to get started! How Do I Get Clients? A List of 9 Ways to Get ClientsWriters can become actively involved in the blog community in order to network, gather tips, and How To Make Writing Work Come to YouPut yourself out there and make writing work come to you with these freelance writing marketing tips. Sample Marketing LetterAn example of a hard-copy marketing letter campaign. Connecting with Clients at ConferencesGuest writer Lori Widmer explains how to successfully secure clients via conferences. Five Unconventional Marketing Methods for Freelance WritersAs a freelance writer, you have leeway to market yourself in fun, new ways.
Send Business Holiday Cards to Clients and Editors! How To Volunteer Your Writing for the Greater GoodA guest article by Evonne Lack. Writing Genres - Freelance Writing Genres. Freelance Writing Jobs and Your Freelance Writing Career. 101 Ideas to Get More Freelance Work and Generate New Client Leads. Since FreelanceSwitch started, there is one question that I get asked more often than any other. How can a freelancer find more work and generate new client leads? Well at FreelanceSwitch we don’t shy away from the pressing questions. So as the kicker for a new series on how to get more freelance work, we have put together an enormous list of ideas, ranging from ones that take 10 seconds to 10 days.
There’s something for everyone to try and I guarantee there will be plenty of things you never thought of. And now without further ado, here they are, your 101 ideas: Word of Mouth is The Go Enlist your family and friends to spread the word about your services Send out an email to everyone in your address book, announcing what you do, where you are and what you can offer Ask your satisfied clients for referrals Offer free consultations to new referrals Consider a referral or finders fee Love Those Clients Get in touch with past and current clients when you have a new service to offer them Job Boards. Writers Rates - How To Set Your Writing Rates. Answer: First Things First: By the Hour or By the Project?
Freelance biz-tech writers can either charge by the hour or by the project. I recently read that one fallacy of charging by the hour is that you essentially cheat yourself out of money if you really get the hang of a project, or find sudden inspiration, and cut your time significantly. I think this is an excellent point, but with two caveats: many customers like to go by hourly rates, and you should know your minimal hourly rate, anyway. Knowing this will help you set your per project rate.
Dig Out Hourly Information From Past Employers What worked for me, having been employed as an editor and marketing writer in a past life, was to use my hourly rate as a jumping off point. Another thing to keep in mind is that your employer provides the roof over your head, your computer system, and all your office supplies. Use Your Hourly Research Speaking of Adjustments…