Indian food retail market forecast to 2017. India Retail Industry News, World Retail News, England Retail, Retail Apparel, Retail Updates, Retail Research. Retail Trends Impact On Supply Chain. Retail mix and market segment reserch on Odyssey. Forrester: Wait 'n' See on Foursquare. Tue, 07/27/2010 - 08:21 by Greg Sterling Forrester, late to the LBS party, tells most marketers to "wait and see" on Foursquare and other LBS apps/sites. The chief complaint is that adoption is not large enough for most large marketers to care and it's a mostly male audience according to the firm's survey data. AdAge covers the findings: Almost 80% of location-based service users are male.
Close to 70% of them are between the ages of 19 and 35, and 70% have college degrees or higher. Forrester also found these location-app users to be influential . . . and they are especially receptive to mobile coupons and offers . . . To its credit Forrester does recommend that some brands and marketers go after this audience, which is acknowledged to be populated with influencers. Image credit: AdAge There are a number of LBS apps and mobile websites focused on local that are mainstream now (e.g., Google, Yelp, Yellowbook). Regarding the 4% audience metrics, they could mislead marketers as well. Retail Store Launch planning & Research. Shopping Mall Pitch - Business Development - Sample Work.