Connexion. Heineken. T-Mobile, Easy Jet et New Balance ... les marques surfent sur la médiatisation du "Royal Wedding" EmailShare 0EmailShare À l’occasion du mariage, vendredi 29 avril du prince William et de Catherine Middleton, la monarchie britannique lance une vaste campagne de communication, afin de rajeunir son image.
Un évènement dont de nombreuses marques comptent bien tirer profit. La dernière fois que l’on avait vu un tel engouement pour un évènement c’était lors de la coupe du Monde de Football en 2010. Rimmel to roll out interactive in-text ads. Rimmel: promotes latest products via interactive in-text ads The interactive ads were devised by OMD UK, using Vibrant's in-text ad platform.
The Sunshimmer ad allows users to move their mouse over the legs of the model in the in-text ad unit to change the shade of the legs, using the tanning product. They can then click through to purchase the item. The Day 2 Night mascara's ad, features a mouse that acts like a "magic brush", lengthening the eyelashes for daytime and thickening them for night. Users can try out different shades of mascara on the model in the ad and zoom in to look at the product.
Burberry's holographic runway show in Beijing. 13,4,2011. CollabraCam: Defining the Future of Collaborative Mobile Video Production. Tweet Land - The first set of games that play with reality! by Villalobos, Espinoza, Vasquez, Cartin(s)