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What do Dennis Rodman and Vanilla Ice have in common? They are both white...or black. I don't know. But more recently, both helped out to rep Hotels.com and their new brand, Tripyourface.com .
mardi 21 juin 2011 à 15h45 Médecins Sans Frontières lance une nouvelle campagne de sensibilisation en ce premier jour de l’été. Elle durera toute la saison. Le principe est simple, à travers son action "I like MSF", l'organisation demande aux utilisateurs des réseaux sociaux Facebook et Twitter de leur prêter leur profile durant une journée pour y diffuser du contenu et toucher ainsi un maximum de personnes. Les profiles seront utilisés pour publier au maximum cinq actualités, photos ou vidéos prises sur le terrain.
Nike has added another layer of competition to the NBA Playoffs with a social media data visualization tool that shows which players and teams got the most tweets per hour. During the Playoffs, Nike turned its Nike Basketball webpage over to a data viz app called Epic that calculated which Nike-sponsored player was getting the most tweets per hour. Not surprisingly, Dallas Mavericks power forward and NBA Finals MVP Dirk Nowitzki (pictured) was ahead in that ranking on Monday afternoon, which gave him the largest picture on the page. The app also measures which teams were getting the most tweets per hour, a stat in which the Mavericks trounced the Miami Heat. Nike worked with digital agency R/GA on the program, which began at the start of the NBA Playoffs. A link for “kicks” also details what shoes players were wearing during the games.
* The Orange ‘Sound Charge’ t-shirt provides a revolutionary charging solution using sound to power your mobile phone * 2011 prototype follows Orange’s successful heritage in producing eco charging devices * Live testing to be conducted on site at the Glastonbury Festival * Orange leading the way in innovative mobile technology Orange, Official Communications Partner for the Glastonbury Festival, today announced the latest invention in the world of mobile charging technology with an innovative gadget that powers mobile phones using sound.
We seen many great examples of social media in the real world, and now we have a truly great campaign to share with you – this time coming from Europcar. The company has just launched a live digital outdoor campaign, to raise awareness of its new FreeDeliver service, which offers customers free delivery and pickup of hired cars. To celebrate the fact that this essentially gives people an hour of their time back, they’ve introduced a digital billboard that features a livestream of tweets using the hashtag #myextrahour, where people share what they are going to do with the extra hour they got back, thanks to Europcar. It’s a pretty impressive campaign and is a brave attempt at bringing social media into the real world in real time: Of course, a campaign like this doesn’t come without its risks, and there are some people that are abusing this somewhat. You would expect that there is a level of pre-moderation that would prevent tweets like this from appearing: