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6 Successful Foursquare Marketing Campaigns to Learn From. There are now more than 500,000 businesses on Foursquare.

6 Successful Foursquare Marketing Campaigns to Learn From

We've already shared with you how to start marketing on Foursquare and how to set up a special — now we're giving you a handful of campaigns that can inspire your own marketing initiatives. Read on and take a tip from The History Channel, Starwood Hotels, Pepsi Max, a Florida eye doctor, a New York steakhouse and a German billboard. 1. Be On-Brand — History Channel The History Channel Foursquare page launched in April 2010.

Since The History Channel is not a physical location, it has a brand page that can be "followed. " Success Metrics: The History Channel Foursquare page has 202,450 followers. Times Square: 3,613 users "have done this"Magic Kingdom Park: 5,469 users "have done this"Madison Square Garden: 3,118 users "have done this"Lincoln Memorial: 2,261 users "have done this" 2. In May, Starwood Hotels teamed up with Foursquare for its SPG — Starwood Preferred Guest — loyalty program. 3. 4. 5. 6. Clever Foursquare Hack Turns New York City Into A Giant Game Of Risk. The board game Risk, in which players maneuver plastic armies on a map in order to achieve "world domination," has firmly occupied one corner of nerdom for about 50 years.

Clever Foursquare Hack Turns New York City Into A Giant Game Of Risk

Foursquare stationed itself in another more tech-oriented corner of that same kingdom about two years ago. Now, at last, the two categories of nerdom meet. "World of Fourcraft" uses Foursquare and Google Maps APIs to turn New York City into a giant game of Risk. Users decide which team they are on by swearing allegiance to one of New York City's five boroughs. Checking into a neighborhood on Foursquare is the online game's equivalent to placing plastic man on a country in the board game.

"We wanted to make foursquare more compelling for long-term use," says Ricky Robinett, one member of the seven-person team that created the game during a weekend hackathon at New York's General Assembly. Three days in, it looks like Manhattan is winning the game, which took the "Best Location Hack" award at the hackathon. Ritz-Carlton Extends Concierge Services to Foursquare. The Ritz-Carlton hotel chain is now offering destination advice via Foursquare.

Ritz-Carlton Extends Concierge Services to Foursquare

It's the newest member of a small but growing coterie of luxury brands generating content — and thereby finding value — in location-based social networks. The Ritz-Carlton's Foursquare profile now includes dozens of tips about local destinations and landmarks from concierges at its 75 hotels — extending advice previously available only to patrons to anyone with a Foursquare account. For instance, guests checking in at the Massachusetts State House might come across a suggestion to stroll around Beacon Hill, one of the oldest neighborhoods in Boston. "Robert Frost, Sylvia Plath and Henry Wadsworth Longfellow once lived here," the tip reads. (Those who follow the Ritz-Carlton's Foursquare account will see tips as notifications; those who do not will see it in the general "Tips" section on their app.) Further tips will be added over time. Thumbnail courtesy of Flickr, Sarah Ackerman.