"Cowboys & Aliens" Saddles Up With Social Media. The Summer Blockbuster Series analyzes the social media campaigns behind major summer movie releases and runs each Friday.
One of the big releases hitting theaters Friday is Cowboys & Aliens. Based on the 2006 graphic novel, the film was adapted for the screen by Universal Pictures and DreamWorks Studios. Starring Daniel Craig and Harrison Ford, it's a science fiction Western film about a loner who wakes up in a strange city with no memory from his past, only to find that he is a wanted criminal. After the area is invaded by aliens, friends and foes have to work together to save the city — and the earth — from extraterrestrial enemies.
Login to Creativity Online. Harry Potter and the Social Media Surge. The Summer Blockbuster Series analyzes the social media campaigns behind major summer movie releases and runs each Friday. Harry Potter and the Deathly Hallows Part 2, the final film in the uber-successful Harry Potter film franchise, opens in the United States on Friday, July 15, 2011. The film series has generated billions at the box office, and with the eighth installment, Warner Bros. has kicked up its social media marketing game. In addition to the official site at HarryPotter.com, the following social networks are being used to promote the film. Facebook Warner Bros. has long maintained a solid Facebook presence for the Harry Potter film series.