Un film interactif au cinéma! Tesco brings the supermarket to time-poor commuters in South Korea. Tesco's South Korean branch, called Home Plus, has found a way to encourage commuters to buy products through their mobile when waiting for their trains by building virtual aisles on the platforms.
Home Plus created enormous, rich images of food items and plastered them across the walls of train platforms -- laid out in the same way as they would be in the shop. Every item has a corresponding QR barcode, and people waiting on the platform can check out the items on the huge billboard and scan the QR code of the relevant item using their mobile. This immediately adds it to their Home Plus shopping basket. The idea was to make online shopping more visually appealing at a time when people are captive and bored: when they're waiting for a train. Deliveries of the goods can be arranged to arrive within hours of the order, meaning that in some cases they could arrive just as the commuter gets home. The strategy proved successful.
Bacardi, Live Nation promotion builds brand awareness via mobile. By Chantal Tode June 27, 2011 Bacardi is teaming up with Live Nation for summer promotion Bacardi has partnered with Live Nation on a summer promotion that uses mobile to strengthen brand awareness and drive engagement, as well as provide a deeper connection to fans whenever they seek music information.
Live Nation recently launched advertising on its Live Nation mobile Web site and Bacardi is the first big brand taking advantage of the new program. The campaign uses Bacardi’s “Best Shared Live” tagline to build customer engagement via mobile, online and in-store elements. “Bacardi is an iconic spirits brand with a unique history and heritage that has always championed a spirit for life and music,” said Toby Whitmoyer, vice president and category managing director, rums at Bacardi U.S.A. “The goal of the program is to bring people together and strengthen brand awareness among our target audiences, by integrating live music into their daily lives.”
Final TakeChantal Tode, Assoc. Lipton Millionaire 5 Brilliant Mobile Marketing Campaigns - Mobile. More companies are investing in a mobile marketing strategy, as smartphone usage changes the way people access content and services on the go.
Findings just released from Comscore reveal that mobile advertising has doubled in the past 2 years, as more companies invest in this medium to reach a new type of consumers. Mobile marketing is unique however, and functions differently than other digital media. You are reaching a consumer who is likely on their phone to pass the time while in a queue or on a train etc. What they want is entertainment more than anything else, to help them pass the time, or services that can add to their current experience. To help companies investing in a mobile marketing solutions, I’ve listed what I think are 5 of the top mobile marketing campaigns, which can provide some useful tips and inspiration for your own strategy. Dual Screen from Heineken Cornetto Projection Mapping This is a cool street campaign from Cornetto in Turkey, implemented by Unilever. Digital marketing news and creatives. Generation Advertising | Digital marketing news and creatives ‹ Heroes of Sport and Business exclusive on evoTV — i-Snack 2.0 changes to Cheesybite › Axe Uruguay go creative for their new campaign in Montevideo Sep 28 2009 Filed In: Design / Print , Mobile marketing , Street Marketing / Off Media Axe, also called Lynx in various countries have always been pretty creative in their communication strategy.
The message has been the same for years, use Axe/Lynx and you will attract the most stunning girls… the message is simple, can easily be duplicated into so many various creative ways and nothing better than using half naked stunning girls to attract attention from males ! In Montevideo, Uruguay, Axe have shown once more a great creativity… not really using a new message, but by bringing it to a new form of interacting with their target audience.
The strategy also involved a street panel campaign. If you would like more stories from Axe/Lynx ads, follow their official blog .