How Facebook Redefined The Community Manager. Facebook not only changed the social web, but recreated a profession. Before Facebook became the dominant social media platform, the main task for community managers was to program forums and communications systems. A necessary side job of their data management responsibility was to act as moderator, and they often did it poorly. And today? The Facebook universe, with its intuitive user interface, makes programming and data management skills unimportant and suddenly changed the requirements for the job. In place of data management came stakeholder dialogue. Companies and their community managers are faced with real-time communication and its associated challenges. Communication independent of time and place as well as the new form of dialogue management require new competencies. Community Management features the word “management” in its name for good reason. The reality is somewhat different.
Strategic Community management on Facebook is not reduced to individual tactics. Social.
Publicis Etude. Publicis Cas. Login. What Defines a Meme? What lies at the heart of every living thing is not a fire, not warm breath, not a ‘spark of life.’ It is information, words, instructions,” Richard Dawkins declared in 1986. Already one of the world’s foremost evolutionary biologists, he had caught the spirit of a new age. The cells of an organism are nodes in a richly interwoven communications network, transmitting and receiving, coding and decoding. Evolution itself embodies an ongoing exchange of information between organism and environment. “If you want to understand life,” Dawkins wrote, “don’t think about vibrant, throbbing gels and oozes, think about information technology.” We have become surrounded by information technology; our furniture includes iPods and plasma displays, and our skills include texting and Googling.
The rise of information theory aided and abetted a new view of life. “Ideas have retained some of the properties of organisms,” he wrote. Ideas cause ideas and help evolve new ideas. Ideas. Tunes.
Medias. Social commerce. E-réputation.