Marketing
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Dan Greller, the former CIO at Legg Mason, and currently technology innovation consultant, speaker and writer (with a great blog ), was kind enough to join me for my second CIO 2.0 Conversation. Dan has 30 years of experience managing global technology organizations, mostly within the financial services industry. Having first entered the job market when the debate between mainframe and desktop computing was raging, Dan has seen his share of technology innovation battles – which made it particularly interesting to discuss this latest battle between innovation and control taking place within most companies around adopting new technologies. According to Dan, that balance between innovation and control has remained the hardest balance for CIO’s to manage.
Marketing 2.0
February 22, 2010 LOS ANGELES (AdAge.com) -- As far as breakout musicians go, few artists have had quite the zero-awareness-to-ubiquity time-warp of Lady Gaga. And as far as brands go, few marketers of any kind have leveraged social media the way she has to drive sales of their core product -- in her case, albums and digital singles.
Special Report: Digital A-List 2010 - Advertising Age
"Wall Apps will change the game for marketers on Facebook and their fans. Vitrue's partners using products such as The Vitrue Social Relationship Manager (SRM), are seeing dramatic increases in both the number of fans and engagement levels of those fans using Wall Apps," said Reggie Bradford, CEO of Vitrue. "This has led to an incredible growth of aggregate fans managed by Vitrue products to over 22 million, up from less than one million only 12 months ago." Wall Apps can include customized coupons, polls and quizzes - an increasingly popular pastime for Facebookers - as well as slideshows, email and event applications.
Vitrue gives social marketers mini-app option - Social Marketing
Fan Appz will release Tuesday a social media marketing platform to aid small- to-medium-size businesses (SMBs) engage fans on Facebook. The platform, Professional, lets Facebook page administrators create and distribute brand-specific polls, quizzes and promotions that fans can share with friends to extend brand awareness and drive traffic. The platform provides built-in viral marketing tools that consider a business model relied on by Siebel Systems in the late 1990s. Each time a fan takes a quiz or participates in a poll, responses can publish to their Facebook stream.
Publications Facebook Fanpages Get 'Professional' Treatment 03/0
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Don't Work for Free. Track Conversions.
Imagine this: Your teenage son comes home from school one day with a big smile on his face, and announces he's accepted a summer job mowing lawns. Needless to say, you're impressed. The summer hasn't even started and he's got something all lined up. What initiative! What great parenting!
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